Become truly data-driven

The increasing dispersion of marketing tools and teams generating tracking often leads to digital experience data that is inconsistent and highly inaccurate. This lack of effective tracking can lead to misspent advertising and limited visibility into the actual drivers of campaign performance. Claravine ensures consistent, richer, more actionable tracking across your organization and agency partners. The result? Your team spends less time fixing data and more time driving your business.

Analytics
  • Improved reporting accuracy
  • Unified cross-channel insights
Audiences
  • Richer profiles
  • Improved content performance
Experiences
  • More personalized experiences
  • Increased digital engagement
Analytics
  • Improved reporting accuracy
  • Unified cross-channel insights
Audiences
  • Richer profiles
  • Improved content performance
Experiences
  • More personalized experiences
  • Increased digital engagement

Proven record of success

The typical organization only effectively tracks 30% – 70% of their marketing spend. Our clients have shown an ability to close that gap and multiply the number of classifications that are uniformly tracked for each campaign. As a result, our customers routinely achieve a 10% – 15% lift in ROAS for each additional dollar tracked.

 

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100%

TRACKING CODE
FORMAT COMPLIANCE

85%

REDUCTION IN TIME

SPENT CLEANING DATA

10-15%

INCREASE IN RETURN
ON AD SPEND (ROAS)

standardize tracking

Standardize your taxonomy

Easily deploy a customized, consistent classification framework for campaign tracking across every channel and marketing solution. Ensure compliance across regions and agencies with admin controls and automated alerts.

creative thinking

Create governed processes

Enable any member of your organization or agency partner to automatically generate tracking codes while ensuring classifications are fully and consistently populated. Allow easy adoption with an intuitive user interface.

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Validate campaign readiness

Instantly confirm tracking readiness and metadata capture across each analytics and third-party platform before campaign execution. Automatically ensure pages are live and that data will flow to the appropriate platforms.

optimizing icon

Optimize your performance

Drive optimization and marketing ROI with richer, more accurate insights spanning campaigns and channels. Eliminate under-performing ads, hold agencies accountable, and optimize digital marketing spend with actionable views into what is driving performance.