Advertising Week Panel – Changing the Game by Getting Back to Basics: Data Standards

An award-winning sales executive with over 15 years of progressive experience and leadership in preeminent marketing technology and SAAS companies, E.J. builds emerging businesses and teams to accelerate market penetration, new business, and revenue growth. In his current role as Chief Revenue Officer, E.J. oversees Claravine's global Go To Market, working with many of the largest companies in the world to solve Enterprise Data Integrity challenges. He’s developed strategic solutions and long-term partnerships with the largest brands, agencies and technology companies in the industry. Prior to Claravine, Freni led sales, strategy and execution at premier global marketing and advertising platforms including Adobe, Brand Networks, Quantcast and Yahoo!. Freni holds a Bachelor of Science, Business from the University of New Hampshire – Whittemore School of Business and Economics. Originally from Beverly MA, E.J. resides in Darien CT with his wife and two daughters.

Lauren Fisher comes to Advertiser Perceptions with a background in digital advertising and marketing. Lauren has extensive experience translating complex digital topics into meaningful insights and compelling stories. Lauren spent nearly a decade as a lead analyst at research firm eMarketer, where she wrote about topics such as programmatic advertising, measurement, privacy, customer experience and identity. Prior to eMarketer, Lauren spent several years at B2B search engine Business.com in product and content marketing roles. Lauren is a passionate industry speaker and a proud Penn State graduate.