From Asset to Outcome: Governance for Better Creative Performance & Measurement

Every ad platform names your creative its own way. CreativeX estimates the average Fortune 500 company wastes $25M a year on unused creative, and 62% of senior marketing leaders can’t value the creative they buy media for (Gain Theory).

Without consistent names, metadata and IDs, you can’t tell where an asset ran, if it’s still licensed or if it’s fatigued. Miranda and Rob share best practices and demo Claravine Content live.

What we’ll cover

• Laying the foundation. Why creative performance starts with taxonomy and governance, and what ungoverned creative data quietly costs.
• Measuring performance. The names, metadata and IDs that let you trace results back to each asset and its elements, and tell real creative fatigue from noise.
• Finding and activating assets. Naming assets consistently, keeping global and local teams on the approved versions, and reusing what you already own instead of recreating it.
• Managing rights and licensing. Keeping license terms attached to every asset, so you can catch creative before it runs past its window and avoid the legal exposure.
• Governing creative at AI speed. Keeping pace with the variants AI and dynamic creative produce, and giving AI clean, governed data to work with.
• A first look at Claravine Content, plus live Q&A. A live demo, from governed asset names and Content IDs to the campaign data each asset connects to, then your questions.

Who it’s for

Creative and content operations, brand, marketing operations, media and analytics leaders, and the legal teams who keep track of licensing. If you already run your campaigns on Claravine Campaign, you’ll see how the same taxonomy and standards extend to your creative. If you’re new to Claravine, you’ll leave with a clear picture of the taxonomy and governance that make every asset findable and measurable.

Know a teammate who should be there? Send them this page.

The speakers

• Miranda Schumes, Sr. Product Marketing Manager, Claravine
• Rob Allanach, Sr. Solutions Architect, Claravine