Bringing data standards to DMFS New York

We’re a sponsor at Digital Marketing for Financial Services New York this year. Find us at booth 6 in the Expo Hall at the New York Hilton Midtown, open October 28 from 8:30 AM to 6 PM and October 29 from 8:30 AM to 3 PM. Spin the prize wheel for limited edition swag, and talk to the team about data standards for financial services marketing.

What we’ll talk about

• Campaign data that holds up to compliance review. Consistent metadata at the source makes it easier to trace every campaign, creative and disclosure when legal or compliance comes asking.
• Attribution across lines of business. Cards, banking, lending and wealth often run on separate teams, agencies and naming conventions. Shared data standards connect performance across products, so every line of business reports the same way.
• Scaling AI-generated content without losing control. GenAI means more assets, more variations and more channels to track. Taxonomy and governance stay in place, so content volume grows without your reporting falling apart.

Claravine in financial services

Financial services marketing teams use Claravine to standardize campaign metadata where it’s created, so compliance reviews, reporting and AI all work from the same data. See how it works in financial services.

Who you’ll meet

• Verl Allen, Chief Executive Officer, Claravine
• Scott Bennett, Chief Revenue Officer, Claravine
• Ethan Lowe, Senior Sales Engineer, Claravine
• Damir Cosic, Senior Account Executive, Claravine