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Senior Manager, Demand Generation, Claravine

Daniel Mironov

Daniel runs demand generation at Claravine. Daniel's articles cover campaign measurement, cross-channel marketing and why its measurement breaks, and how data governance works inside a marketing team.

Articles by Daniel

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Pillar

Cross-Channel Marketing: Strategy, Analytics, and Why Measurement Breaks

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How-to

Campaign Measurement: What to Set Up Before You Launch

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Pillar

Data Governance in Marketing: Ownership, Standards, and Enforcement

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