Marketing Taxonomy Deep Dive

Welcome to our in-depth “mini-course” on the ins and outs of marketing taxonomies. We’re glad to see you making this investment in education (albeit free, your time is incredibly valuable).

After you’re done, you should feel ready to take on the task of building and implementing this valuable tool for your organization.

If you don’t know where to start, get your Marketing Taxonomy 101 session in from one of our resident experts:

Go a little deeper with Marketing Taxonomy 202, a 30 minute talk featured originally at MarTech Conference: 

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Dive into this in-depth guide to understand the process and deliverables for creating this valuable business asset: 

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Check out examples of digital marketing taxonomies across a handful of industries:

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