Digital media and advertising is executed today across more tools and platforms than ever. Getting trustworthy data to flow from these platforms is essential to measurement, performance and optimization.

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In order to fully comprehend their marketing performance, organizations must create, enrich & validate campaign data across workflows with standardized naming conventions and values. Doing so makes your analytics team happy and better informs future advertising investments.
In this webinar, take an in-depth look at how managing data standards in your advertising platforms results in smoother analysis and faster insights.