The Data
Standards Cloud

Take control of your marketing metadata from one platform. Set your data standards and automatically embed persistent, purpose-built data relationships across every workflow, team, and channel.

Align data and teams

Deliver a shared data language to previously siloed processes, tech, and teams. Generate, validate, and add business-relevant metadata for a data chain of custody everywhere data flows.

Stay flexible without compromising governance

Speed and scale start with control. Centrally manage work and change across billions of data points so you can launch and measure with fewer errors and misalignment.

Enable deeper insights for smarter actions

Build a tagging, tracking and taxonomy layer, connect data points, and use AI-powered tools to accelerate work. Drive increased confidence in reporting and analytics.

Unlock more value from AI

AI is only as good as the data behind it. With standardized data at scale, content creators, ad ops, and analysts can move faster, avoid errors, and make smarter decisions.

How to connect systems and unlock the full value of marketing data across agencies, platforms, and over 200 countries – without disrupting how campaigns are built and launched.

Get to market faster with more control. Ensure every asset, campaign, and experience includes accurate context for AI-ready execution.

  • Use building blocks to bring your taxonomy to life in accessible, connected, editable templates, purpose-built for your needs.

  • Put standards into action across data, new and old. Help teams validate, generate, structure, and add metadata wherever they work.

  • Missing and inaccurate data costs you. Leverage actionable metrics to identify, prioritize, and address gaps in data and user work.

  • Access data and build flexible solutions for campaigns, orchestration, and measurement that meet your teams wherever they work.

  • Explore no-code connectors, import/export, and partner-based workflows that align to any system requirement.

Smarter Data, Faster Actions 

Unlock the power of trackable, context-rich metadata to fuel speed and intelligence across every step of your marketing workflow.

Connected data. Collaborative teams.

Explore no-code connectors, import/export, and partner-based workflows that align to any system requirement. Customize and control your set-up as specifications or business needs change.

Back to Top