Guiding the Future of Data Standards
Meet the Visionaries Behind Claravine
At Claravine, our leadership team embodies the core values that drive our mission as The Data Standards Company®. They are dedicated to empowering brands and agencies to excel in modern marketing by championing standardization at every stage of data creation.
About Claravine
Our Roots
Our story began with a firsthand understanding of the very challenges we set out to solve. We recognized that despite massive investments in digital analytics, many organizations struggled to get reliable data. Minor inconsistencies—like misclassified URLs or outdated tagging—could derail insights, hinder optimization, and lead to missed revenue opportunities. With teams spread across multiple channels and agencies, maintaining data governance from the start was nearly impossible without the right tools.
This inspired us to develop a solution: a platform that ensures consistent, clean data capture from the outset, empowering brands to unlock genuine marketing insights. Our goal was straightforward—help organizations deliver richer, more reliable data that powered not just analytics but the entire marketing ecosystem.
Our breakthrough
In 2012, we launched the first SaaS platform designed specifically to enforce uniform tracking across all digital experiences. Its core principles included:
- Unified Taxonomy Enforcement: Allowing marketing leaders to define and enforce consistent tracking standards tailored to their unique needs.
- Ease of Use: Simplifying the creation of tracking codes and providing instant validation of data in analytics and third-party tools.
- User-Friendly Design: Making the platform intuitive so all team members could quickly adopt and use it effectively.
- Ecosystem Integration: Supporting the entire marketing stack—from analytics and automation to point solutions—working seamlessly together.

Our Impact and Commitment
Today, the world’s biggest brands rely on Claravine to power their digital experiences. The product has evolved, driven by customer feedback, to deepen its capabilities. More than just better insights, our technology helps build detailed customer profiles, optimize content at scale, and improve ad performance—all based on consistent, high-quality data.
At Claravine, we stand ready to empower brands to succeed in a data-driven world. We believe in enabling organizations to create experiences that matter—driven by clean, accurate, and consistent digital data. Our mission remains unchanged: to help brands harness the full potential of their data and transform how they connect with customers.
About Claravine
At Claravine, our leadership team embodies the core values that drive our mission as The Data Standards Company®. We are dedicated to empowering brands and agencies to excel in modern marketing by championing standardization at every stage of data creation.

Verl Allen
Verl brings 20+ years of experience helping global brands transform digitally while at Ancestry, Omniture and Adobe. During this time, he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud and the successful acquisition of SaaS companies totalling over $3B in enterprise value. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to achieve expected returns from their marketing and analytics investments. Today he serves as CEO at Claravine working with hundreds of leading global brands to address data integrity issues through the use of The Data Standards Cloud.

Justin Shepard
Chief Financial Officer
Justin Shepard is a seasoned financial executive and currently serves as the Chief Financial Officer at Claravine. Justin began his career in the Audit practice at Grant Thornton then went on to advise clients at PwC in both buy-side and sell-side M&A due diligence engagements. He has since held financial leadership roles at multiple companies across the SaaS and software landscape, partnering with executive teams, boards, and investors. He brings a wealth of experience in financial strategy, operational excellence, and driving value creation. Justin is instrumental to Claravine’s financial health, strategic planning, operational efficiency, and risk mitigation programs and he oversees accounting, capital allocation, treasury, financial planning & analysis, legal, operations (data, business, and people), security, and investor relations.

E.J. Freni
Chief Revenue Officer
E.J. Freni is an award-winning sales executive and currently serves as Claravine’s Chief Revenue Officer. With over 20 years of experience and leadership in marketing technology and SaaS companies, E.J. specializes in building emerging businesses and teams to accelerate market penetration and revenue growth. In his current role, he oversees Claravine’s global Go To Market strategy, working with some of the largest companies in the world to solve Enterprise Data Standards challenges. E.J. has developed strategic solutions and long-term partnerships with leading brands, agencies, and technology companies. Prior to joining Claravine, Freni led sales, strategy, and execution at premier global marketing and advertising platforms including Adobe, Brand Networks, Quantcast, and Yahoo!. He holds a Bachelor of Science in Business from the University of New Hampshire – Whittemore School of Business and Economics.

Bernard Kiyanda
Chief Technology and Product Officer
Bernard Kiyanda is a growth‑minded technology and product leader whose career is defined by building high‑performing teams, shipping enterprise‑scale software, and turning innovative ideas into measurable customer value. Guided by the principle that great products begin with great people, he cultivates an organizational culture where teams share a strong sense of ownership, bold goals, and an obsession with customer impact.
At Claravine, he accelerates customers’ ability to transform, govern, and activate marketing‑campaign data at scale through the Data Standards Cloud and an AI‑powered Content Supply Chain. Bernard has also led cross‑functional organizations at Drift, Sonos, LogMeIn, and other category‑defining companies across the Americas, Europe, and APAC. Bernard holds an engineering degree from McGill University in Montréal, Canada.

Olivia Mills
Director of
People Ops
Olivia Mills is the Director of People Operations at Claravine, where she drives workforce development and growth with a passion for helping individuals thrive in their strengths and deeply engage in their work. Committed to fostering a positive and inclusive culture in a remote environment, she plays a key role in attracting and retaining top talent from global brands. Leading with integrity and candor, Mills ensures that people strategies align with Claravine’s business success. Mills is SHRM-CP certified and has a strong foundation in HR and People Operations honed in the financial services sector as well as B2B SaaS.

Anne Murlowski
VP of Marketing
Anne Murlowski is the Vice President of Marketing at Claravine, where she leads strategic marketing initiatives to drive growth and brand awareness. With a strong background in digital and performance marketing, she previously held leadership roles at Terminus, Conga, and SuiteHop, shaping demand generation and go-to-market strategies. In addition to her corporate experience, Anne has been a long-time content creator at Rocky Mountain Bliss, blending her passion for storytelling with digital engagement. Anne holds a degree in Technical Journalism and Liberal Arts from Colorado State University and brings a unique mix of creativity and data-driven marketing expertise to her work.
Ready to stop fighting for data compliance?
Schedule a call to learn why enterprise brands choose Claravine to produce quality metadata and taxonomy.