Own Your Taxonomy. Accelerate Results.
Stop waiting on slow processes. When tagging and metadata live in scattered spreadsheets or with agencies, your teams lose time, budget, and insights. Claravine—and experts like Ned Bigelow—help fix that.
Meet Ned Bigelow
With 20+ years driving growth for Fortune 100 brands, Ned knows how to turn data standards into real marketing performance. From Yahoo! to AOL to Claravine, he’s helped teams build smarter systems that deliver measurable impact.
Talk with Ned to see how better data drives better marketing.
The Problem You Know Too Well
- Inheriting unwanted agency taxonomy
- You built a taxonomy — but no one’s using it consistently across teams
- Lack of data governance accountability
- Siloed processes that make global visibility and reporting impossible
- Inconsistent tagging and a lack of standardization in campaign tracking
- You can’t trust your campaign data, because key fields are missing or wrong.
What You Deserve:
- Owned unified taxonomy & metadata governance — Align naming conventions across all markets, tools, and campaigns
- Data governance – Define your own taxonomy, naming conventions, and validation rules
- Campaign-ready metadata — Consistent product, segment, and timing metadata powers personalized offers at scale
- Scalable tracking URL generation — Faster, more accurate tracking generation, leading to faster time to launch
- A central source of truth —Your teams can actually use
See marketing data
standardization
in action
How it Works
How Claravine Works With Your Existing Systems
We meet you where you are. Whether you start in Workfront, Claravine, or your existing systems, we make taxonomy management effortless.
About Claravine: The Data Standards Company
We’re The Data Standards Cloud®—a SaaS taxonomy and metadata management platform built for marketers who need their data to work harder.
Trusted by a quarter of the Fortune 100
Robust partner ecosystem including IBM, Slalom, Adobe, Snowflake, WPP, Publicis, S4/Monks, and more
Purpose-built for use cases like metadata creation and management, campaign/audience/creative taxonomy, and data dictionaries
We enable people, teams, and technology to have a shared understanding of their data.
Trusted by marketing leaders at global brands
Leading brands and agencies choose Claravine to achieve consistency and performance at scale
Connected data. Collaborative teams.
Explore no-code connectors, import/export, and partner-based workflows that align to any system requirement. Customize and control your set-up as specifications or business needs change.
