The Problem You Know Too Well:
  • You think your tracking is solid… but someone added “utm_source=banana”.

  • You built a taxonomy — but no one’s using it.

  • You can’t trust your campaign data, because key fields are missing or wrong.

  • Your analysts are pulling their hair out because they can’t measure what matters.

Sound painful? It is.

What You Actually Need:
  • Predefined tracking elements (yes, including UTM parameters)

  • Validation for required fields (because human error is a thing)

  • A central source of truth your teams can actually use

  • Compliant campaign data management you can trust

  • Scalable tracking URL generation across teams
Why Claravine Works:
  • Define your taxonomy — fields, patterns, lists — in one smart, centralized place.

  • Turn that into easy-to-use templates tailored to each team, use case, or channel.

  • Let teams generate codes from one intuitive platform — no more rogue spreadsheets.

  • Validate entries in real time (no more missing fields or “oops” links).

  • Instantly generate tracking codes or full click-thru links as fields are completed.

  • Push them directly into your downstream systems with built-in connectors.

Our Customer Results, Just Going to Leave This Right Here...

10%
Or more Increase in ROI
for each dollar tracked
100%
Data Compliance
for data formatting, tagging, and tracking codes
80%
Reduction in time spent
on manual processes
Claravine FTW

I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and the team is agile if there are any discrepancies.

Timothy S
Data Consistency Across the Organization

“Claravine helped us ensure data consistency across our global organization. As a result, we have the reliable, detailed insights we need to drive better ad and marketing performance. We spend less time managing data and more time driving ROI.”

Bristol Myers Squibb
Single Source of Truth

“We’ve been able to increase our operational efficiency and it allows us to spend more time focusing on things that deliver business value. We’ve been able to automate in places we hadn’t before. And, because it is a global solution it is scalable – one single source of truth and one platform.”

Marcus Fountain, Under Armour
Visibility into Campaign Performance

“We’ve been able to make it easier for people to manage their campaigns and their campaign data. The resulting visibility into our campaign performance allowed us to make optimized decisions, ultimately involved with improvements to ad spend efficiency.”

Aaron Fossum, Holland America

Clean Data. Clear Insights. Confident Campaigns.

Because it’s 2025, and your team deserves better than “CTRL+F and hope,” let’s chat.

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