This 21 page guide by Adam Greco and Claravine details the steps to implement data enrichment at scale. Specifically, this document addresses the following:

  • Introduction to digital analytics metadata and systematic data enrichment
  • How data enrichment can standardize and connect campaign, customer, and product metadata into uniform views that result in richer analytics, greater personalization, and improved ROI
  • How to implement systematic data enrichment, allowing teams to avoid manual data transformation and data quality tasks through automation

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