Compliance, Connectivity, and ROI: Solving Pharma Marketing’s Toughest Data

Pharma marketers face a perfect storm: fragmented data ecosystems, compliance landmines, and mounting pressure to prove marketing ROI. In this executive roundtable, three marketing data leaders will share how they’re cutting through the complexity—turning chaotic data into competitive advantage.

Discover how leading pharma organizations are eliminating manual processes, preventing compliance issues before they surface, and finally measuring what matters. This isn’t theory, it’s battle-tested strategies from marketers who’ve transformed their operations and have the results to prove it.

What You’ll Learn:

• Building a Single Source of Truth Your Teams Actually Trust: Panelists discuss their experiences breaking down data silos across marketing tools and the reality of creating alignment without adding headcount. We’ll dig into why data connectivity, not just data collection, keeps coming up as the real unlock for marketing efficiency. 
• Turning Compliance from a Bottleneck into a Competitive Advantage: Hear real talk about proactive governance strategies that catch compliance risks before campaigns launch, and how automated data validation is (or isn’t) achieving compliant formatting, tagging, and tracking.  
• Proving Marketing ROI with Metrics That Matter to the C-Suite: Let’s address the awkward truth: How do you track and attribute content performance when “the needle doesn’t exist”? Get perspectives on what ROI metrics actually move the needle with decision-makers and how to bridge the gap between marketing’s reality and the C-suite’s expectations.