Metadata Resources – PPC
Enterprise Guide to Metadata Management
We’ve put together this in-depth resource center with expert articles and videos that will help guide you in your metadata research. Metadata professionals have assisted in the creation of all of this content and we hope you find it useful!
Here are some of our latest articles on the importance of metadata and implementing best practices:
Videos and Guides
The content below is in-depth education on creating and using taxonomies, sometimes referred to as information layers or common data models. Understanding these will aid in your use and optimization of metadata:
Are you trying to solve any of these challenges?
- Manage metadata for campaigns, content, product catalogs or other marketing-related data
- Taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
- Enrich your digital platforms for better personalization and insights
- Going through a digital transformation and not sure where to begin
- Unite disparate internal and external teams/agencies around creating clean and uniform data
- Build an improved and standardized process in your digital advertising/media operations
If any of these issues are important to you, Claravine’s platform can help.
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