Learn how Vanguard worked with Claravine to centrally define their taxonomy and put in place governed, automated processes for creating tracking codes and managing campaign data.
In a recent case study, we highlight how:
- Automated data governance supports a centralized marketing operations group
- We helped Vanguard democratize access to the data, making it easier to do cross-channel analysis
- Claravine enables a shift to an “agile pods” approach to marketing at Vanguard
- Our willingness to make product improvements helped drive product adoption
Download the case study now.