Guide to Auditing and Validating Marketing Campaign Data with Claravine
Check out how The Data Standards Cloud® can be used to efficiently audit & validate existing data and much more.
Hear from the Experts
Every marketing campaign, no matter the size, likely generates a huge amount of data. However, if your naming inputs are inconsistent, it’s nearly impossible to get an accurate picture of how well a campaign performed.
If you want accurate data, it’s crucial to align on naming conventions and taxonomies at the start.
Join Claravine’s data standards experts to uncover best practices for establishing a taxonomy that helps you finally achieve an organized view of campaign data.
This webinar explores:
The value of establishing a taxonomy and naming conventions to ensure accurate comparisons and insights
Methods for importing, resolving, and managing media taxonomy compliance at scale
Use cases that validate existing campaign data and expand dimensional data in downstream analytics platforms
Watch now to learn how to evaluate and establish a solid foundation for accurate and reliable data.