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Analytics
October 11, 2017
Marketing and Analytics – Part 1: Are we there yet?
Recently, I sat down with one of our newer clients, the customer intelligence director for a global hospitality brand, to find out more about the data challenges faced by his organization. Our conversation covered a range of topics. It’s a candid p…
Digital Marketing
September 27, 2017
We are All Publishers Now
Digital Marketing
September 19, 2017
Claravine Newsletter: Sept 19, 2017
Analytics
September 14, 2017
Claravine’s New Product Release Goes Live
Digital Marketing
September 8, 2017
When your trusted tools become antiques, or …
Analytics
August 28, 2017
Marketing Performance Measurement: Where Are We?
Digital Marketing
August 16, 2017
How Much of Your Marketing Spend Goes Untracked?
Campaign Tracking
August 9, 2017
Adobe’s Classification Rule Builder and Claravine
Digital Marketing
July 13, 2017
Claravine Newsletter: July 13, 2017
Analytics
June 22, 2017
The analytics challenge of pharma marketing – Part 2, Solutions
Analytics
June 20, 2017
The unique analytics challenge of pharmaceutical marketing – Part 1
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