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Analytics
September 6, 2016
A look under the hood, Pt. 4: Data Capture
Task 4: Ensure that Codes are being Captured Correctly The last task is the most important. Pristine codes, perfectly classified and placed within links, will never do anything if they are never received by the reporting system. A single typo in any …
Analytics
September 1, 2016
A look under the hood, Pt. 3: Link Assembly
Analytics
August 29, 2016
A look under the hood, Pt. 2: Code Classification
Analytics
August 25, 2016
A look under the hood, Pt. 1: Code Composition
Analytics
August 23, 2016
Manual data-sitting shortchanges you and your company
Analytics
August 18, 2016
The Future Marketing Organization
Analytics
August 15, 2016
Keeping the Trains running on time: A Case Study in Data Capture
Analytics
August 11, 2016
“Uh, this is really a bad time…”
Analytics
August 8, 2016
This is not a job for humans
Analytics
August 4, 2016
Analytics and Marketing: Taming the Last Frontier
Analytics
August 1, 2016
Analytics: the View from 30,000 Feet
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