Claravine Expands Digital Ad Integration Library With Top Platforms
Award-winning tech adds Google Ads, Snap and Pinterest to growing portfolio of integrations
Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, has launched integrations with Google Ads, Snapchat Ads and Pinterest Ads Manager. These recent platform integrations help Claravine users improve naming compliance, metadata capture and enrichment while maintaining connection points between key datasets – allowing them to hand-off across workflows and quickly measure which campaigns are performing best.
There is an industry-wide demand for innovative solutions when it comes to marketing measurement, personalization and collaboration. To meet this need, Claravine is expanding its ad integration library to be compatible with more major platforms powering digital advertising, including measurement solutions, creative optimization and content metadata. Claravine has existing ad integrations with Google Campaign Manager 360 and Facebook Ads Manager along with integrations into other key marketing technologies.
“While clean, consistent marketing data are core to faster business decisions, ad platforms limit the ability to control or customize fields. The lack of control and alignment across these platform limits brands and agencies from creating unified measurement dashboards.” Chris Comstock, Chief Product Officer at Claravine said. “By expanding our capabilities, we’re able to ensure that there is uniformity and adherence to the taxonomy and rules our clients have put in place. We are also able to enrich the marketing data with the business attributes needed for measurement and insights while creating alignment across marketing and analytics teams.”
To further promote awareness and education around data standardization, Claravine is among a group of companies involved with the Clean Data Primer and RoadShow – a new industry organization focused on developing common standards around data clean rooms. The primer’s content covers taxonomy use cases and shares with Claravine the mission of positioning marketers, agencies, and platforms to formulate and evaluate clean room strategies and thereby enhance their odds of success.
“We’re excited to have Claravine’s support of our initiative,” Rich Sobel, Co-creator of Clean Data Primer and data and AdTech industry expert said. “With a shared industry focus and their Data Standards Cloud software, we’ll be able to shed light on the importance of clean data, ultimately helping brands better prepare for the new data landscape.”
Claravine was recently nominated as a finalist in the Best Data Technology category in AdExchanger’s 2022 Awards. This achievement is in addition to Claravine’s landmark year with milestones including an additional $16 million in Series B funding and being named a 2022 AdExchanger Programmatic Power Player as well as a “Momentum Leader” and “High Performer” in the Fall 2022 G2 Rankings. Claravine will be on stage at this year’s Advertising Week, taking place in New York City the week of October 17, with content and media experts at Aprimo and GroupM.
Claravine has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, Claravine’s platform, The Data Standards Cloud, helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI.
Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com
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