Values and Standards are our Foundation
At Claravine, we believe true marketing potential is unlocked when data is standardized. As The Data Standards Company®, our offerings are deeply rooted in our Claravine values and commitment to empower brands and agencies to deliver on the promise of modern marketing.
We achieve this by meticulously standardizing taxonomies, naming conventions, and metadata directly at the source of data creation. This foundational approach ensures every digital experience is built on reliable, consistent data, transforming complexity into clarity and enabling confident, high-performing decisions.
Our Values
Building trust, delivering excellence and creating a lasting impact
Claravine’s core values are not just words on a banner. They are the driving force behind every decisions, interaction and innovation that shapes our company culture and client experience.
We think beyond the product and use our purpose, mission, and vision as our guiding star.
We are driven by a purpose that extends beyond our innovative solutions, ensuring our mission and vision consistently guide every decision we make.
The Why
Purpose: To take the drama out of data.
The How
Mission: By standardizing data at the source.
The What
Vision: People, teams, and technology have shared understanding of their data
Walking Our Talk: Measuring Environmental Impact
At Claravine, we believe that real integrity means taking ownership of our impact – all of it. While many companies talk about sustainability, we’re taking concrete action by measuring and openly sharing our environmental footprint through a comprehensive Greenhouse Gas Emissions Inventory report. This commitment reflects our fundamental belief that meaningful progress starts with honest self-assessment and accountability.
Are You Ready to Get to Work?
Meet with a Claravine team member to get started on your path to standardized data.