Unify campaign taxonomy across all your clients
Eliminate inconsistent naming conventions, streamline workflows from planning to execution, and deliver accurate reporting that proves ROI—without the manual data cleanup.
The agency data challenge
Your agency manages dozens of clients across multiple platforms, teams, and partners. Every campaign requires precise tracking — but without standardized taxonomy governance, your data becomes fragmented, reporting takes weeks instead of hours, and proving value becomes nearly impossible.
Fragmented naming conventions
Every client, platform, and team uses different taxonomies. One uses “Q1_Brand_Social” while another uses “Social-Brand-Q1.” Your analytics sees completely different campaigns, dropping match rates from 95% to 65%.
Workflow friction & integration gaps
Moving campaign data from media planning tools to execution platforms is manual and error-prone. Critical information gets lost between systems, delaying launches and creating reconciliation nightmares.
Lack of creative-level tracking
Despite creative driving the majority of performance, most agencies don’t track at the creative variant level. The manual effort of creating naming conventions for hundreds of assets is overwhelming.
Real-time error prevention
QA happens after campaigns launch—when it’s too late. Errors slip through manual checks and don’t surface until reporting week, forcing time-consuming reconciliation between platforms like Power BI and your ad systems.
Adoption & change management
New tools often create resistance. “Another login? Another step?” Your team is already stretched thin. Claravine embeds directly into existing workflows, requiring minimal behavior change while delivering maximum value.
Missing chain of custody
Digital assets lose their identity between planning, production, and activation. You can’t connect performance data back to original creative briefs, leading to wasted spend on unused or underperforming assets.
Transform messy data into client-winning insights
Claravine provides agencies with a centralized taxonomy governance platform that standardizes campaign metadata across all clients, channels, and platforms, reducing manual work from 6-8 weeks to just days.
25%
Match rate improvement
70%
Faster reporting
90%
Campaign visibility
Enforce consistent taxonomy across all clients
The root cause of agency reporting problems is inconsistent naming. When every client, team, and platform uses different conventions, data synthesis becomes impossible, and your analytics foundation crumbles.
One platform, every system:
seamless integration
Your marketing ecosystem spans hundreds of tools and platforms, each with its own data formats and standards. Connecting them shouldn’t require an army of developers or months of custom coding. Claravine’s connectors, APIs, add-ins, and extensions eliminate complexity, allowing you to link your entire marketing stack in hours, not quarters.
Establish Claravine as your single source of truth, where clean, standardized data flows seamlessly into every downstream system.
The Claravine workflow — from start to finish
Media planning
Strategy & budgets defined
Campaign setup
Automated from approved plans
Execution
Launch with validated data
Reporting
Instant cross-client insights
Stop losing data between systems
See how top agencies automate taxonomy governance and reduce reporting time by 75%.
Establish complete creative chain of custody
Creative drives 60-70% of campaign performance, yet most agencies can’t track individual creative variants or connect performance back to the original brief. This visibility gap wastes budget on underperforming assets.
Granular creative tracking
- Tag and track every creative variant from concept through performance. Automatically generate naming conventions that scale to hundreds of assets without manual effort.
Asset performance history
- Maintain complete lineage for every digital asset—from DAM through CMS to ad platform. Know exactly which creative performed where, when, and for which audience segment.
Optimization insights
- Connect creative metadata to performance data in your analytics platform. Identify winning creative patterns and eliminate waste on unused or low-performing assets.
From concept to conversion
- Track the complete journey of every creative asset. See which concepts from the original brief became high-performers and which never made it past testing — preventing future wasted production spend.
Audit-Ready Documentation: Automated version control and change logs provide complete transparency for client reporting and internal QA reviews
Client-Specific Taxonomies: Create customized naming conventions and metadata
schemas for each client while maintaining agency-wide standards and best practices
Template Libraries: Build reusable taxonomy templates by industry or campaign type.
Launch new clients 80% faster by starting with proven structures
Cross-Client Benchmarking: Compare performance across your portfolio with standardized metrics. Identify winning strategies from one client and apply them to others
Centralized Governance: Manage permissions, approvals, and quality standards
from a single dashboard. Maintain oversight while empowering teams to execute
Scale governance across your entire client portfolio
Managing taxonomy for one client is challenging. Managing it for 20+ clients with different industries, channels, and requirements is nearly impossible—unless you have the right infrastructure.
Trusted by marketing leaders at global brands
Leading brands and agencies choose Claravine to achieve consistency and performance at scale
Digital & Social Channels
Standardize tracking across search, display, social, video, and programmatic.
Unified taxonomy enables true cross-channel attribution and optimization.
Data Warehouse Integration
Push clean, standardized metadata directly to Snowflake, BigQuery, or other data clouds.
Enable data science teams with analysis-ready campaign information.
Emerging Channel Support
Rapidly adapt to new platforms and measurement requirements.
Flexible taxonomy structure supports channel innovation without rebuilding your governance framework.
Comprehensive coverage across your tech stack
Whether you’re running campaigns on traditional digital channels, CTV, or emerging platforms, Claravine ensures consistent taxonomy and tracking across your entire ecosystem.
Ready to stop fighting for data compliance?
Transform your agency’s campaign data management from a bottleneck into a competitive advantage. Deliver faster insights, prove ROI, and win more business.