Many agencies rely on manual data entry, spreadsheets, exception management in analytics, and embedded product features in tools that don’t speak to each other and make it hard to glean data-driven insights.
Without the ability to successfully track campaign initiatives, agencies are left with unoptimized ad budgets, wasted time, and an inability to provide the strategic guidance clients expect.
In An Agency Guide to Data Standards, you’ll find out:
- The pros and cons of different approaches to data standardization for agencies
- A 3-step approach to implementing data standards, using the data you already have and improving it
- What kind of ROI you can expect once you achieve data compliance: better measurement and insights, less time wasted on cleanup and standardization.
Download the full guide for access!
