August Release Roundup: Build at Scale. Correct in Seconds. Launch with Confidence.
Claravine AI agent powered capabilities are here, and they’re changing the way marketing teams work.
In today’s fast-paced, high-volume marketing environment, teams are under pressure to move faster while maintaining data quality, structure, and alignment across systems so they can measure, optimize and fuel new models. With GenAI powering more and more marketing, the volume of campaigns and assets — and the importance of data — is only increasing.
But manual work — like generating names and IDs, fixing data errors, and identifying and tracing creative continues to slow campaigns and teams down.
That’s why our August release is focused on automation, intelligence, and control.
With the help of Claravine AI, we’re introducing new ways to automate some of the most tedious and error-prone steps in your marketing workflows — without sacrificing data standards. From generating metadata, to correcting errors in seconds, to tracing creative through your ecosystem, these new capabilities are built to help your teams scale with confidence and precision.
Claravine AI Agent
Build Hundreds of Names & IDs in Seconds
Claravine is set-up to help teams generate data that aligns to their organization’s data standards, minimizing the errors and missing data that create downstream issues in reporting. However, even with the guardrails and tools Claravine provides to speed steps along, it still takes time.
Manually generating a row of data averages 30 sec to 2 min based on complexity. For large campaigns this quickly translates into hours or days of work as teams build campaign names, IDs, and tracking parameters by hand.
With limited bandwidth and an increasing volume of campaigns to launch, teams are struggling to keep up. Unfortunately, this means that many teams are making a constant trade-off between speed to market and measurable, actionable data.
The Claravine AI Agent changes that. With just one prompt, you can generate thousands of rows of structured, taxonomy-aligned data — names, IDs, tracking codes, and more. We always keep your team in control with easy review of fields and values before data is generated. Additionally, you’ll get chance to check data and adjust your prompt before data is submitted to your dataset or downstream tools.
Faster setup. Fewer errors. More time for strategy!
This capability is now available to pilot. Watch a quick walkthrough.
Smart Correct
Make Corrections as Simple as a Click
One of our platform’s superpowers has always been its ability to flag errored and missing data. Today, this validation is done when data is brought into the platform — manually or through inbound integrations. The Claravine platform reviews the data in each row of your dataset against your defined data standards and we alert you to fields that are “out of standard” and need your attention. This helps you to not only send fixes back to the platform of origin, but also allows you to correct data before it’s used in analytics or data storage.
However, validation is only half the battle — correction is often where the work piles up. Fixing errors by hand can take valuable hours, causing some teams to put off corrections or skip them altogether. What if we could help you make those corrections faster – much faster?
With Smart Correct, Claravine AI automatically suggests data standard-aligned corrections with a single click. You stay in control with reviews that minimize manual re-entry and let you launch faster.
Using your Claravine account’s taxonomy definition, template and lists, our AI reviews the data that’s been flagged during validation, and suggests corrections. So, whether you’re looking at a handful of fixes or hundreds of rows, you can complete your corrections in minutes — reducing bottlenecks and keeping campaigns on track.
This capability is now available to pilot. See it in action.
Pro Tip: Is your team automatically submitting error-free inbound data? Pair this option with Smart Correct to boost efficiency—minimizing the data your team needs to touch while maximizing speed and accuracy.
Content ID Patent
Build a Creative Chain of Custody
Do you know what happens to your assets in the wild? Good creative can make or break a campaign, but teams often find it difficult to know what assets they have, where they exist, and where they’re used. Content ID, generated using Claravine AI’s computer-vision technology, helps you trace similar assets and creative across systems with a persistent ID. And, because this ID remains tied to your other asset and campaign metadata, you get important context about origin, content, and use when measuring performance. It’s the missing link between planning, activation, and optimization — now patent-backed and available to all customers for images. Available now. Read all about it.
Unlocked Patterns
The Patterns You Love with More Flexibility
Patterns are a key component of many customer datasets. Like other IDs, they’re a valuable key that can be used to associate metadata together in downstream systems. However, until now, patterns were locked once generated even if the variables fueling them changed. But now, we’ve unlocked this capability for additional admin flexibility! Instead of starting over, you can regenerate patterns — making it easier to scale standardization without slowing things down. Available now for all admins. Learn more and discover how Patterns and Field Concatenations compare.
Expanding Submission Approvals
More Control, Less Bottleneck
Need another set of eyes? Now both Admins and Managers can be assigned to review and approve submitted data before it’s processed — adding an extra layer of governance when and where it matters most. Available now for all admins and managers. Read more about approval options.
User Activity Log
Simple, Accessible Platform Visibility
Introducing a centralized view of user activity across your Claravine account. See who made what changes, when, and where, so you can audit, troubleshoot, and scale with confidence. Available now for all admins. Read more about the information available.
Want help enabling any of these features or joining a pilot? Reach out to your Claravine Customer Success team to get started. Not a customer? Learn more now!
