Break free from manual marketing processes
Eliminate Excel messiness and standardize campaign data across global markets to accelerate reporting, fix broken attribution, and drive automotive performance.
The automotive marketing data crisis
Manual processes and inconsistent naming conventions are holding your marketing operations hostage. When every market uses different standards and your data warehouse can’t make sense of campaign metadata, you’re losing visibility, wasting budget, and making decisions in the dark.
Endless manual reporting
Your team spends countless hours in Excel managing media performance, optimizing campaigns, and tracking pacing — time that should be spent on strategy and growth.
Broken attribution & messy UTMs
Different countries and marketers use their own naming conventions, creating thousands of UTM combinations. Tampered URLs and inconsistent tracking parameters make attribution nearly impossible.
Fragmented multi-platform data
Campaign names and metadata vary across Adobe Campaign, Salesforce Marketing Cloud, and other activation tools—preventing unified performance analysis and accurate ROI measurement.
Data warehouse struggles
Marketing data scattered across systems can’t be efficiently organized into your data warehouse structure, leaving internal data siloed and underutilized for decision-making.
No taxonomy standards
Without centralized governance, teams moving fast create inconsistent, missing, or inaccurate data—making it impossible to maintain quality at scale.
Lost performance visibility
When your data is fragmented and inconsistent, you can’t optimize pacing, compare regional performance, or prove marketing’s impact on vehicle sales and test drives.
Transform marketing chaos into strategic velocity
Claravine provides a centralized framework for standardizing campaign metadata across all markets, platforms, and teams—connecting your global marketing operations to a single source of truth.
70%
Reduction in reporting time
90%
Consistent UTM standards
0
Single source of truth
Standardize UTMs and campaign naming — globally
When every market operates differently, your attribution falls apart. Establish universal taxonomy that works across countries, dealers, and activation platforms—automatically.
Are you ready to end manual marketing processes?
See how leading automotive brands use Claravine to automate reporting and fix broken attribution.
Power your data warehouse with clean marketing data
Your data warehouse is only as valuable as the data flowing into it. Standardized metadata transforms scattered marketing information into organized, analysis-ready intelligence.
Structured data ingestion
- Campaign metadata flows into your data warehouse in consistent, predictable formats — ready for immediate analysis without manual cleanup or transformation.
Cross-platform consistency
- Ensure identical campaign names and metadata across Adobe Campaign, Salesforce Marketing Cloud, Google Ads, and every activation tool you use.
Attribution reconstruction
- Fix broken attribution by establishing clean, traceable relationships between campaigns, channels, and conversions—from first impression to dealership visit.
The metadata foundation
- Claravine acts as the governance layer between your marketing operations and data infrastructure, ensuring every campaign (from model launches to dealer promotions) is tracked consistently and accurately.
- Give local markets the autonomy to execute campaigns within
global standards — no bottlenecks, no compromises - Standardized metadata enables automated dashboards and reports,
cutting reporting time by up to 80% - Monitor campaign pacing and optimization across all markets and platforms
without manual data gathering - Support teams moving fast without sacrificing data quality — built-in
validation ensures accuracy even under tight deadlines - Maintain consistency as you launch new models, enter new markets,
and expand digital channels
Master Taxonomy to Unlock Marketing Intelligence
Stop spending hours in Excel. When your data is standardized at the source, reporting, pacing management, and optimization become automated—freeing your team to focus on driving performance.
Trusted by marketing leaders at global brands
Leading brands and agencies choose Claravine to achieve consistency and performance at scale
Centralized data dictionary
Single source of truth for all campaign taxonomy—from model names and
trim levels to channel classifications and audience segments.
Smart categorization
Automatically organize and categorize campaigns with intelligent hierarchies
and relationships, making it easy to analyze performance across any dimension.
Version control & audit trails
Track every change to your taxonomy with complete history and rollback
capabilities—ensuring governance and accountability across global teams.
Built for automotive complexity
From multi-tier dealer networks to regional model variations and seasonal campaigns,
Claravine handles the unique taxonomy challenges of automotive marketing at
enterprise scale.
Automate reporting and reclaim strategic time
When you have thousands of UTM combinations that are difficult to categorize and maintain, you need more than a spreadsheet—you need enterprise-grade taxonomy management.
See Claravine in Action
Transform your automotive marketing data from a manual burden into an automated competitive advantage.