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Unlocking the Value of Standardized Data in the Snowflake Data Cloud
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Data Governance
October 23, 2024
5 Hidden Benefits of Data Standards in Regulated Marketing
Most enterprise marketers are intimately familiar with the challenges of tagging, tracking, serving, and measuring content across its lifecycle. An all-too-recognizable maze of siloed teams, manual handoffs, an…
September 21, 2024
Expert Tips on Database Naming Conventions
Confusion ➡️ Inefficiencies ➡️ Costly Errors These are the top outcomes of poor database naming conventions, but their impact extends far beyond these immediate issues. Inconsistent or unclear…
August 18, 2024
What Is Digital Asset Management and Why You Need It Now
Every click, interaction, and transaction today generates a massive amount of digital content. This surge in digital assets—images, videos, documents, and rich media—has overwhelmed businesses…
August 14, 2024
6 Pillars of Data Quality (+ Examples) for Better Business Growth
Data downtime isn't just increasing—it's skyrocketing, with a staggering 166% rise in resolution times annually, translating into significant costs in both time and revenue. As businesses become more d…
July 18, 2024
Data Validation: Meaning, Types, and Benefits
A mere 27% of data practitioners fully trust the data they work with. This eye-opening statistic reveals a widespread crisis in data reliability, highlighting the urgent need for robust data validation prac…
June 25, 2024
The Claravine Approach to Data Design
Trying to organize your marketing metadata is a complex endeavor. But there’s a key element working behind the scenes that can make or break an organization's ability to leverage marketing data effectively: d…
May 22, 2024
Unlocking the Value of Standardized Data in the Snowflake Data Cloud
Now available: an outbound connector that sends standardized data directly to the Snowflake Data Cloud in one easy step. Data is standardized before being pushed into Snowflake ensuring that dimensional data is…
May 13, 2024
Overcoming the Challenges of Scaling Generative AI in the Enterprise
Generative AI is ushering in a new era of possibility for enterprise marketers — and increasing the urgency to solve long standing challenges. GenAI promises a fast, efficient path forward to meet the ev…
April 3, 2024
Naming Conventions Aren’t Enough. It’s Time for Content IDs
Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…
January 12, 2024
8 Expert Tips on Implementing Data Standards
When regulations, technology, and consumer expectations are constantly changing, keeping the analytics status quo isn’t an option. So during Advertising Week New York, we gathered four marketing and advertis…
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