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Data Governance
July 15, 2021
What is Data Privacy Compliance Law?
The rising number of data breaches across the globe shows that data privacy compliance is mandatory. With huge companies such as British Airways, Capital One Bank in the U.S., Quora, T-Mobile, and more fall…
January 13, 2021
How Data Controls Can Help Marketing Teams Focus on Higher-Return Activities and Boost ROI
In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps product…
September 24, 2020
Here’s How Claravine and CDPs like Segment Work Together
We often get asked the question about how Claravine compares to customer data platforms like Segment. It's a great question and here is how we answer the question: First, what is a CDP? Customer Data Plat…
August 18, 2020
5 Winning Strategies to Achieve Digital Data Governance Maturity
In the new data economy, the marketing opportunities seem endless. Data is the new oil. Sky is the limit. Right? But why does all the hype seem to gloss over the obstacles around data? Marketers on the fron…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
July 28, 2020
Digital Operations – The Heartbeat of Your Digital Transformation
Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…
June 24, 2020
5 Tag Governance Tips Every Marketer Should Know
By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…
May 27, 2020
Collaborative Marketing Data Management
Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …
May 21, 2020
Keep the Campaign Data Flowing: Tag Validation and Monitoring
For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…
April 7, 2020
How to Prepare Your Data for Adobe Experience Platform
As a newly announced Adobe Premier partner, we’d like to share some key ways you can prepare your data to thrive in Adobe Experience Platform, specifically, how to prepare content and campaign data within…
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