Data Governance

We are thrilled to announce an update to The Data Standards Cloud which will transform the way users interact with data. As part of our ongoing commitment to providing our customers with the best tools for data…

Whether you’re dealing with campaign data, naming conventions, or marketing taxonomies, the split & extract feature in The Data Standards Cloud® is your new best friend. Take fields of data – impor…

Study after study has made it clear that data standards can have a huge impact on a company’s bottom line. Companies with strong data standards (and systems to manage these standards across different teams a…

The rising number of data breaches across the globe shows that data privacy compliance is mandatory. With huge companies such as British Airways, Capital One Bank in the U.S., Quora, T-Mobile, and more fall…

In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps product…

We often get asked the question about how Claravine compares to customer data platforms like Segment. It's a great question and here is how we answer the question: First, what is a CDP? Customer Data Plat…

In the new data economy, the marketing opportunities seem endless. Data is the new oil. Sky is the limit. Right? But why does all the hype seem to gloss over the obstacles around data? Marketers on the fron…

For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking  A digital ad trafficking campaign …

Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…

By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…