Data Governance

The rising number of data breaches across the globe shows that data privacy compliance is mandatory. With huge companies such as British Airways, Capital One Bank in the U.S., Quora, T-Mobile, and more fall…

In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps product…

We often get asked the question about how Claravine compares to customer data platforms like Segment. It's a great question and here is how we answer the question: First, what is a CDP? Customer Data Plat…

In the new data economy, the marketing opportunities seem endless. Data is the new oil. Sky is the limit. Right? But why does all the hype seem to gloss over the obstacles around data? Marketers on the fron…

For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking  A digital ad trafficking campaign …

Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…

By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…

Never has it been more important for marketing organizations to align on their data - it's overly abundant and often, unruly. Many teams are scrambling to clean and make sense of it all. Many more complain …

For digital marketers and advertisers creating campaigns, data and marketing tag/pixel validation provide continuous monitoring of key pages and customer analytics. Users can configure pages that they most care…

As a newly announced Adobe Premier partner, we’d like to share some key ways you can prepare your data to thrive in Adobe Experience Platform, specifically, how to prepare content and campaign data within…