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Data Governance
November 15, 2023
The Datasets Feature: A single view to browse, filter, sort, create, and edit
We are thrilled to announce an update to The Data Standards Cloud which will transform the way users interact with data. As part of our ongoing commitment to providing our customers with the best tools for data…
October 26, 2023
Split & Extract: Your Swiss Army Knife of Data Standards
Whether you’re dealing with campaign data, naming conventions, or marketing taxonomies, the split & extract feature in The Data Standards Cloud® is your new best friend. Take fields of data – impor…
August 7, 2023
Data Standards and Your Bottom Line
Study after study has made it clear that data standards can have a huge impact on a company’s bottom line. Companies with strong data standards (and systems to manage these standards across different teams a…
July 15, 2021
What is Data Privacy Compliance Law?
The rising number of data breaches across the globe shows that data privacy compliance is mandatory. With huge companies such as British Airways, Capital One Bank in the U.S., Quora, T-Mobile, and more fall…
January 13, 2021
How Data Controls Can Help Marketing Teams Focus on Higher-Return Activities and Boost ROI
In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps product…
September 24, 2020
Here’s How Claravine and CDPs like Segment Work Together
We often get asked the question about how Claravine compares to customer data platforms like Segment. It's a great question and here is how we answer the question: First, what is a CDP? Customer Data Plat…
August 18, 2020
5 Winning Strategies to Achieve Digital Data Governance Maturity
In the new data economy, the marketing opportunities seem endless. Data is the new oil. Sky is the limit. Right? But why does all the hype seem to gloss over the obstacles around data? Marketers on the fron…
August 4, 2020
The Ins and Outs of Digital Ad Trafficking and Ad Ops
For this article, we hired a top-secret Ad Trafficker pro to give us the scoop. He or she has asked to not be named to protect the innocent. What is digital ad trafficking A digital ad trafficking campaign …
July 28, 2020
Digital Operations – The Heartbeat of Your Digital Transformation
Let’s assume people love your brand. But the digital experience? Meh. This perception of your company’s ability (or lack thereof) to deliver in today’s “on demand” economy can be a deal breaker, m…
June 24, 2020
5 Tag Governance Tips Every Marketer Should Know
By the end of today, approximately 2.13 digital marketing tools will be born. Just in the last decade, the industry has gone from a few dozen analytics and ad tech solutions to over 7,000 marketing technology s…
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