Media / Ad Ops

Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…

Headlines will have you believe the sky is falling, but allowing iOS users to opt-in or out of data tracking will not, actually, cause the mobile marketing ecosystem to crumble. Confusions abound and learnin…

End to End Data Management on the Private Web We know there are hundreds of opinions, strategies and tactics to approach the world of digital advertising and marketing in the privacy-forward future. …

Successful brands market their products and services by telling stories that connect with their audiences on a personal level. Of course, it’s tough to establish one-to-one connections through trad…

The digital advertising industry has had to adapt to worldwide consumer demand for stricter privacy controls. Regulations set forth by GDPR and CCPA, Apple’s changes to IDFA, and Google’s upcoming phase…

Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles  Big Tech’s relationship with advertisers is entering a new era, one without the go-…

New research: Advertisers see the path ahead in the face of privacy changes from Apple and Google Under increasing regulatory and societal pressure to protect user privacy, Google is phasing out thos…

You know that creepy feeling you get when you feel like you’re being followed? I mean, across the web. Like when you do a little online store browsing and you see those same or similar items p…

The ad ops team’s job at a media agency isn’t an easy one. They are usually managing a complex set of work for their customers - juggling multiple campaigns, creative assets that may arrive at the last …

Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization…