Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Naming Conventions Aren’t Enough. It’s Time for Content IDs
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Media / Ad Ops
January 10, 2022
Here’s How Post-IDFA Mobile Measurement for Marketers Looks in 2022
Headlines will have you believe the sky is falling, but allowing iOS users to opt-in or out of data tracking will not, actually, cause the mobile marketing ecosystem to crumble. Confusions abound and learnin…
October 29, 2021
Post-Cookie & IDFA Readiness Checklist
End to End Data Management on the Private Web We know there are hundreds of opinions, strategies and tactics to approach the world of digital advertising and marketing in the privacy-forward future. …
October 19, 2021
A Query on Using Query Strings/Parameters
A website isn’t a static brochure — or at least it shouldn’t be. Your site should provide a dynamic, user-friendly, personalized experience for your visitors. Of course, you need to store and leverage…
September 8, 2021
The Ins and Outs of Dynamic Creative Optimization (DCO)
Successful brands market their products and services by telling stories that connect with their audiences on a personal level. Of course, it’s tough to establish one-to-one connections through trad…
September 1, 2021
The Future of Programmatic Advertising in a Post-Cookie World
The digital advertising industry has had to adapt to worldwide consumer demand for stricter privacy controls. Regulations set forth by GDPR and CCPA, Apple’s changes to IDFA, and Google’s upcoming phase…
August 19, 2021
Research Shows First-Party Data is Advertisers’ Top Choice for Ad Targeting
Big Brands are Responding to Internet Privacy Changes by Prioritizing First-Party Data, but Many Face Obstacles Big Tech’s relationship with advertisers is entering a new era, one without the go-…
August 5, 2021
No Cookies for You! How Big Brand Advertisers Are Moving Ahead Without Third-Party Cookies and IDFA
New research: Advertisers see the path ahead in the face of privacy changes from Apple and Google Under increasing regulatory and societal pressure to protect user privacy, Google is phasing out thos…
June 25, 2021
Third-Party Cookies Defined and the 4 Top Alternatives
You know that creepy feeling you get when you feel like you’re being followed? I mean, across the web. Like when you do a little online store browsing and you see those same or similar items p…
June 24, 2021
Media Agencies: How to Get the Most from Data Standards
The ad ops team’s job at a media agency isn’t an easy one. They are usually managing a complex set of work for their customers - juggling multiple campaigns, creative assets that may arrive at the last …
March 16, 2021
Google FLoC: The Details Matter for Managing Your Own Cohorts
Update: FLoC is dead, but cohorts are far from it! Find out why they're even more important with Google's January 2022 announcement of its FLoC replacement: Google Topics. Read on for cohort optimization a…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top