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Often, when companies release a marketing campaign, their analytics teams spend the next few days scrambling. As quickly as possible, they need to make sure all the data is pulling correctly. Are the tracking c…

Looking at the world of campaign analytics in 2017, it can be challenging for anyone who didn’t grow up in the industry to make sense of its complexity. Seasoned analysts and marketers have a history with the…

Perhaps the most noticeable change in the field of data analytics is how rapidly it’s growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedba…

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I’m pleased to be one of the featured speakers at the upcoming Observepoint Analytics Summit. It’s a free, virtual event, and I hope you’ll sign up for my session. To get you excited about it, here’s a …

So many people have written about the pros and cons of Adobe versus Google Analytics (GA). A quick search on the comparison will bring in a huge number of opinions. As a tracking code solutions provider with a …

We are proud of our team here at Claravine! Between us, we have decades of experience in digital media and digital analytics -- and we’re having a ton of fun trying to build a world of better data collection,…

Task 4: Ensure that Codes are being Captured Correctly The last task is the most important. Pristine codes, perfectly classified and placed within links, will never do anything if they are never received by th…

Task 3: Embed the Tracking Code within Landing Page Links Tracking codes are typically appended to landing pages in the query-string parameter section of the URL. Any time you click on a sponsored ad anywhere …

Task 2: Classify Codes According to your Own Organization’s Standards  Classifications assemble your tracking codes into channels, groups, families, etc. They let you report on the high-level successes, fai…