Are you losing control of your data? Take it back with standards.
Data standards help brands and agencies embed data relationships into workflows with ease. Gain control over out-of-control marketing metadata while aligning every team, person, process, and channel.
“We’ve been able to make it easier for people to manage their campaigns and their campaign data. The resulting visibility into our campaign performance allowed us to make optimized decisions, ultimately involved with improvements to ad spend efficiency”
Aaron Fossum
Holland America
“Claravine helped us ensure data consistency across our global organization. As a result, we have the reliable, detailed insights we need to drive better ad and marketing performance. We spend less time managing data and more time driving ROI.
Bristol Myers Squibb
“I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and the team is agile if there are any discrepancies.”
Timothy S
“We’ve been able to increase our operational efficiency and it allows us to spend more time focusing on things that deliver business value. We’ve been able to automate in places we hadn’t before. And, because it is a global solution it is scalable – one single source of truth and one platform”
Marcus Fountain
Under Armour
What are marketing data standards?
Data standards are a method for naming, storing, and tracking your marketing data wherever it flows. With our platform, you can define, control and embed data standards to meet evolving business needs.
Bring your taxonomy to life across marketing-specific data—from campaign names, tag management, tracking codes, and more—all from one platform.
Persistent, purpose-built, and made to scale.
Construct your source of metadata truth in one place. Bring your taxonomy to life—structured, accessible, and always easy to update.
Accelerate work without sacrificing control
Empower data generation, validation, editing, and enrichment without compromising governance. Requirements or teams change? No problem.
Align teams, people, processes, and channels
Power reliable global marketing by meeting teams where they work. Activate data standards across teams and processes in the exact format your people and platforms need, exactly where they need it.
See marketing data
standardization
in action
Are you ready to stop fighting for data compliance?
Schedule a call to learn why enterprise brands choose Claravine to produce quality metadata and taxonomy.