Take Control of Your Assets & Creative
Claravine helps every team that creates, uses, and measures assets to stay aligned. Standardize, fix and enrich naming and tagging. Then uniquely ID and trace assets from creative development to media performance.
Ensure the right creative is located, used, and optimized, closing the loop between digital asset management, media execution, and marketing insights.
More content, less control? You’re not alone.
50% of assets created by brands are never activated. As GenAI accelerates creative volume, are your assets being used or wasted?
With Claravine, gain structure, accuracy and control over your asset metadata, ensuring everything is aligned and actionable.
Inability to measure or optimize creative
Even with flawless planning and creative work, asset naming and tagging is often missing, wrong, and impossible to maintain across the creative lifecycle. This leads to asset misuse, wasted spend, and breaks optimization and reporting.
Connectors
Embed standards into every asset & workflow
Visibility into the asset black box
Standardize asset naming and tagging across teams and platforms. Automatically assign a persistent Content ID to assets based on their visual and contextual make up. Easily connect your data points to finally understand asset use and performance across platforms and campaigns.
0%+
Campaign and Creative
Compliance
0%
Increase in Asset Reuse
0%
Reduction in Hours
Spent on Asset Creation & Review
Digital Asset Management
Get rid of your DAM problem
Disorganized and duplicate assets make your DAM and other asset repositories difficult to use, wasting budget and time. Evaluate and improve asset data with confidence: standardize naming and tagging, enrich metadata, deduplicate assets, and simplify DAM migrations—all while making your library easier to search, manage, and scale.
Creative Measurement
Right asset. Right campaign. Real results.
When you don’t know what was used or how it performed, creative optimization is guesswork and GenAI models fail. Get end-to-end visibility into the creative lifecycle with unique Content IDs and detailed metadata, so you can confidently measure ROI at the asset level.
Context-Rich Analytics
Is your data AI ready?
If your data doesn’t give AI the full picture, it can’t deliver its full potential. Claravine ensures asset and creative metadata is context-rich and connectable—so you and your models can fuel better decisions, personalization, and more relevant generative output. Be confident that creative data is structured, connected, and ready for teams and AI to understand and act on.
See asset clean-up
in action
“We’ve been able to make it easier for people to manage their campaigns and their campaign data. The resulting visibility into our campaign performance allowed us to make optimized decisions, ultimately involved with improvements to ad spend efficiency”
Aaron Fossum
Holland America
“Claravine helped us ensure data consistency across our global organization. As a result, we have the reliable, detailed insights we need to drive better ad and marketing performance. We spend less time managing data and more time driving ROI.
Bristol Myers Squibb
“I have worked with Claravine for several years and everyone on our account is responsive. The software operates logically and is highly customizable. Anything I need, I am able to build within the platform. The data flows seamlessly and the team is agile if there are any discrepancies.”
Timothy S
“We’ve been able to increase our operational efficiency and it allows us to spend more time focusing on things that deliver business value. We’ve been able to automate in places we hadn’t before. And, because it is a global solution it is scalable – one single source of truth and one platform”
Marcus Fountain
Under Armour
Are You Ready to Get to Work?
Meet with a Claravine team member to get started on your path to standardized data. Need to book without selecting a meeting time? Send us an email.