Webinar: MarTech + Slalom

Thursday, July 18, 2024 at 11:00 AM (Mountain Time) Virtual

Data standards are critical for achieving reliable, actionable insights across your organization., Marketers who adopt and maintain data standards are equipped to deliver consistent, accurate, and personalized experiences across all channels. This webinar will guide you through the process of establishing a well-rounded taxonomy, roadmapping implementation, and leveraging standardized data faster.

Ensure your data is clean, consistent, and ready for impactful analysis with our proven methodology. Join Claravine and Slalom to learn from a joint customer success story, where implementing data standards led to a significant reduction in time spent cleaning data. Discover how you can replicate this success and gain a competitive edge.

What’s covered?

  • The importance of marketing taxonomy discovery & gap analysis
  • How to establish and maintain a taxonomy design framework
  • A step-by-step process to achieve internal transformation in under six weeks
  • A real-world success story showing a substantial reduction in data cleaning time

Featured Speakers

Nick Miller
Director of Media & Agency Services, Slalom
Nick Miller is an end-to-end marketer turned management consultant and digital strategist. Now an Advertising and Marketing Transformation leader at Slalom Consulting, Nick helps brands navigate the convergence of MarTech, AdTech, and Media to future-prepare their marketing efforts while putting the customer’s experience at the heart of all strategic decisions.
Vanya Jakovljevic
VP of Channel Partnerships, Claravine
Vanya Jakovljevic is the Vice President of Channel Partnerships at Claravine, where he spearheads strategic alliances and drives growth through innovative partnerships. With a strong background in business development, strategic partnerships, and account management, Vanya excels in fostering collaborative relationships that enhance market presence and foster deep relationships.

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