The average organization effectively tracks less than half of their total digital marketing spend, and spend over 80% of their time dealing with manual data processes. Each minute spent dealing with data quality and governance is time not spent driving business decisions.
Learn how leading brands are using the Claravine platform to standardize their taxonomy, automate data governance, and manage data processes at scale. This conversation can include the following:
- Strategies to align on an enterprise-wide taxonomy spanning teams and channels
- How to enable systematic validation of data formats, tracking codes, landing pages and tags prior to campaign launch across paid, owned, and earned media
- How to automate data governance across media and advertising platforms
- How to centrally manage data formats and automate data connections across systems
Brands pursuing these best practices report improved data quality, better experiences, and increased marketing ROI.
Schedule an expert conversation with the Claravine team to learn more about how you can install data governance best practices for your team.