Why this guide matters

Even enterprise organizations with a Digital Asset Management (DAM) system often struggle with their metadata. After hundreds of conversations with global brands, we found that DAM instances are frequently underutilized or messy.

Issues include:

  • Unclear or undefined metadata fields
  • Poorly governed or inconsistent metadata across teams
  • Difficulty finding, reusing, or repurposing assets because of missing context
  • Low adoption of key metadata practices — making your DAM less valuable

Despite the volume of assets they store, many companies don’t fully capitalize on them because they’ve never nailed the metadata layer.

Inside the guide

Here’s what this guide will teach you:

  • What DAM metadata is, why it’s more than just “tags,” and how it works at scale in an enterprise system.
  • Learn the top 3 metadata challenges organizations face, from lack of field definition to governance gaps.
  • Explore 6 practical use cases where metadata does the heavy lifting — like search optimization, rights management, and AI-driven enrichment. 
  • Step-by-step advice for defining schema, choosing the right fields, and building controlled vocabularies.
  • How to leverage automation, auto-tagging, and AI to enrich metadata without drowning your team in manual work.
  • Best practices for establishing ownership, audits, and ongoing governance to keep your metadata clean and consistent.
  • Tips for maintaining and evolving your metadata strategy over time, including monitoring, measuring, and optimizing
Why you can trust this guide
  • Developed by our Claravine experts, based on real conversations with global enterprises.
  • Not theoretical — it includes field-tested best practices, use cases, and governance frameworks that real companies use.
  • Designed to be actionable: you’ll walk away with concrete steps, not just high-level ideas.
Download the guide

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