Transform Guest Data into Loyalty with Data Analytics

Unify fragmented guest data and standardize marketing metadata to deliver the seamless, personalized experiences that drive repeat stays and lifetime value.

Delivering personalized guest experiences requires a 360-degree view of your customer. Yet fragmented data across properties, regions, and platforms creates blind spots that undermine your personalization efforts and limit AI capabilities.

Marketing and guest metadata are siloed across systems, preventing accurate cross-channel attribution and making it impossible to deliver the right offer at the right time.

Major bugs and inconsistencies in data taxonomy impact creation, quality, and data flow—resulting in unreliable reporting across global properties.

Teams spend excessive time on quality assurance and manual reporting due to inconsistent naming conventions—costs that remain invisible to leadership.

Inconsistent data inputs limit your ability to train predictive models for guest intent, dynamic offers, and hyper-personalized experiences.

Turn Data Inconsistency into Competitive Advantage

Claravine provides the systematic infrastructure to ensure every piece of marketing and guest data is structured, consistent, and ready to fuel advanced personalization and AI across your global properties.

Establish Consistent Taxonomy Across All Properties

One property uses “Summer_Promo” while another uses “Promo_Sum24.” Your analytics platform sees different campaigns, fragmenting performance analysis and preventing unified guest insights.

See how Claravine transforms hospitality data analytics in a live demo.

our AI and personalization initiatives are only as good as the data feeding them. Clean, structured metadata is the foundation for predictive analytics and dynamic guest experiences.

Structured Metadata

Provide the clean, consistent data that AI models need for hyper-personalization, dynamic recommendations, and predictive analytics.

Unified Guest Journey

Connect data across the entire customer journey—from first search to post-stay feedback—enabling true 360-degree guest views.

Predictive Insights

Train machine learning models on reliable data to predict guest intent, optimize pricing, and deliver perfectly timed offers.

Future-Proof Your Stack

Mitigate disruption from AdTech transitions by maintaining a consistent data foundation—no matter what system you plug in next.

Leadership needs to see measurable impact. We help you reduce hidden costs, accelerate reporting cycles, and demonstrate clear ROI from data standardization.

  • Eliminate Manual QA: Automated taxonomy enforcement reduces time spent validating data and catching errors downstream
  • Faster Reporting Cycles: Consistent naming conventions mean analysts spend less time cleaning data and more time delivering insights
  • Cross-Property Attribution: Unified data enables accurate measurement of campaign performance across your entire portfolio
  • Scalable Governance: As you expand properties or acquire brands, maintain data consistency without adding headcount

Customer Success Story

Discover how several teams work to collaborate for better data accuracy and now can access campaign reporting and analysis within 30 seconds.

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