At Claravine, we’re always looking ahead—building the tools that help teams move faster, work smarter, and stay aligned across an increasingly complex marketing ecosystem.

And we’re excited to announce a set of new capabilities designed to do just that.

Our latest features unlock smarter workflows by breaking down data barriers through automation and AI, providing solutions for global flexibility, empowering decision-makers, embedding Claravine where teams work, and expanding ecosystem impact.

Whether you’re managing taxonomies across regions, syncing data between systems, eager for additional insights, or looking to meet teams where they work—there’s something here for you. 

Available for Early Access

Taxonomy Translation

Automatically Translate and Align Taxonomies

If your role includes ensuring taxonomy consistency across your multiple clients, agencies or brands, how do you harmonize all of this into a single source of truth? Right now, it’s probably a highly manual process – one that can be time consuming and error-prone, slowing down your work and progress toward aligned, ready-to-use data. 

Our new taxonomy translation capabilities streamline this complexity by using LLMs to automate the mapping, alignment, and transformation of taxonomies. Whether you’re standardizing across brands, migrating taxonomies, or aligning global and regional structures, Claravine uses AI-driven translation to match and validate and then puts you in the driver’s seat to review the output—reducing manual work, improving data quality, and accelerating time to insight.

Perfect for agencies and brands alike, this solution makes it easier to collaborate, measure consistently, and scale operations across clients, teams, and tools.

Explore the feature

Connector: Salesforce Marketing Cloud Engagement

Inbound integration available for early access, with outbound coming soon!

Our newest connector enables automatic syncing between Salesforce Marketing Cloud Engagement and The Data Standards Cloud. 

We are able to bring data from Salesforce Marketing Cloud Engagement into the Claravine platform including campaign, journey, and asset objects. And with outbound coming soon, you’ll also be able to write-back changes to this data. 

Create a unified brand experience for each customer with the confidence that the data driving campaigns are aligned and ready to analyze. 

Are you using Salesforce Marketing Cloud Engagement today? talk to our team to learn more about the potential use cases we support.

View all integrations

Available Now

Microsoft Excel Add-In: Data Standards for Excel

Reduce errors and delight spreadsheet enthusiasts.

Excel remains a cornerstone of marketing operations—and changing teams’ tools is a big ask. With our new Microsoft Excel Add-In, teams can continue to use Excel while applying the structure, validation, and controls you rely on from Claravine.

Without ever leaving Excel, users can connect to their Claravine account templates, get in-cell guidance, validate data, and submit rows directly to your central datasets. That means fewer errors, less friction, and faster alignment across teams.

From ops and data teams to finance and business users, this feature makes marketing data compliance seamless—unlocking collaboration while minimizing disruption.

Read all the details

Enhanced APIs – Now with Pick Lists

Integrate your workflows with more flexibility and control.

Managing data across tools and teams can be complex, manual, and error-prone. Claravine’s new Pick List API brings centralized control to drop-downs, drill-downs, and dependent values—enabling seamless access and updates from external applications. 

Part of our growing API offerings, this new endpoint gives developers, analysts, and platform admins the power to integrate, automate, and scale marketing data on their terms. 

Whether you’re submitting data, generating naming conventions, validating records, or syncing with downstream systems, our platform APIs which also include datasets and transactions make it easier to customize your workflow—while maintaining trust in your data.

Dig into Guides & Documentation

Snowflake Data Cloud Data Sharing

Empower faster analytics, improved BI, and more trusted insights.

With Snowflake Data Sharing, you can now enable a direct data share to deliver high-quality, standards-aligned campaign and creative metadata directly from Claravine to Snowflake. 

As data is updated in Claravine’s platform, it automatically delivers to Snowflake. By leveraging The Data Standards Cloud as your source of marketing metadata you can simplify your ETL across teams and systems.

Interested? Claravine’s Snowflake data share requires a subscription to both solutions. Request access via the listing or talk to your Claravine team.

Find Us on Snowflake Marketplace

Data Standards Dashboard (Admins)

Track Progress. Pinpoint Gaps. Optimize Your Strategy.

A strong data standards strategy takes time and coordination—so it should be easy to track progress and know where to focus next. That’s where our Data Standards Dashboard comes in.

This industry-first solution gives admins powerful visibility into how well their teams are adhering to established standards—starting with a high-level score, then diving into submissions, templates and integration activity.

With these insights, you can:

• Quickly identify what’s driving down compliance
• Prioritize where to improve
• Justify investment in efforts
• Accelerate adoption across teams

Whether you’re scaling your program or just getting started, Claravine’s dashboard helps you prove progress—and drive better outcomes with cleaner data.

And there’s more on the way! Soon, we’ll expand decision-making tools to directly tie the reach and performance of campaigns to the datasets your teams are working with. 

By bringing delivery data directly into The Data Standards Cloud, you can associate impressions and clicks to errored data – helping your users to quickly prioritize corrections, minimize wasted spend, and build a chain of custody from planning to activation, more easily identifying how assets perform.

Dive Deeper Into the Dashboard

Ready to Explore More?

We’re excited to bring these innovations to life—and even more excited to hear what you think. If you’re interested in early access, need help enabling a new feature, or just want to talk strategy, we’re here.

Want help enabling any of these features? Contact Support. New to Claravine? Our team is ready to talk.