Learn how to set-up a best-in-class event–based analytics program and the benefits of doing so. Join Data Engineer and Analytics Expert, Jose Bergiste from Brillio, along with Digital Marketing Leader, Michael Shearer from Claravine, as they walk you through the data architecture, example technologies required, and the various benefits to developing this type of analytics practice in your organization. Leave with a game plan to make it all happen.
Upon completion of this webinar you will:
- Have a primer on event–based analytics
- Understand how data layer architecture is key to event–based analytics
- Have an example tech stack for event–based analytics and optimization
- Understand how to get started creating or up-leveling event–based analytics