digital marketing

Have you ever thought to yourself, "how can I improve my digital marketing strategy?" Hopefully, you're nodding your head. In some way, shape, or form, you should come into a new year ready to reevaluate an…

Marketing waste, or wastage, is a term often misinterpreted. To clarify, it refers to marketing strategies and processes that are inefficient, costing a business time and money. It's now more important than …

Are you currently experiencing marketing metadata overload? Have you gained 25 fields of metadata in the past 6 weeks? Are your databases starting to feel snug? If you answered yes to any of these questi…

Many teams we work with run into a common situation: they want to include certain elements like source and product name in all their campaign URLs so they can easily export that data, run personalization, or …