How Claravine Helps with
First-Party Data
Every customer or prospect interaction is important – and has metadata associated with it.
Campaigns, content, product purchases, etc. can (and should) have standardized metadata attached to all of your touch points so clean data can flow to your first-party records in your CDP or other systems.
Then insights can be found and next best actions taken at the individual or audience level.
Since you’ve used data standards to create clean data, you’ve created easy-to-use segments and audiences.
That’s the Claravine secret.