Claravine, in conjunction with Advertiser Perceptions, surveyed advertisers spending over $50M annually to better understand how they manage their marketing data.
We asked these advertisers about their audience targeting, how they organize teams and technologies, and how they are preparing for a privacy centric future.
Inside, you’ll have access to our report, including how enterprise advertisers:
- Manage risk – 95% of US advertisers said there was some level of risk associated with not having access to and alignment with data sets
- Understand Performance – Only 16% of US advertisers were very confident in their organization’s ability to tie campaign performance or ROI back to specific data sets
- Clean Data – Advertisers estimate that an average of 8 people are involved in fixing reporting errors, and that often takes 2-3 days
We’ve used this data to develop tactics that enterprises are using to level up their data standards practice. Download the full report for access.