Where Data Standards Meet AI Strategy: Claravine + Transparent Partners

Transparent Partners and Claravine Forge Strategic Alliance to Deliver Precision Data Standards for Next-Gen Marketers

LEHI, UT. – November 11, 2025 – Claravine, the premier platform for data standards execution, today announced a strategic partnership with Transparent Partners, a recognized leader in enterprise data alignment, configuration, and consulting. Together, the companies will equip marketers with powerful solutions to manage and operationalize data in an increasingly complex digital landscape — especially as the rise of AI-generated content amplifies challenges in taxonomy, audience segmentation, and tagging.

Through this collaboration, Claravine and Transparent Partners are helping enterprise marketing teams tame the complexity of AI-driven content, streamline taxonomy and tagging practices, and unlock more accurate insights across campaigns.

The partnership combines Transparent Partners’ strategic expertise in setup, configuration, and data alignment with Claravine’s enterprise platform for enforcing and scaling data standards. This unified approach enables customers to move faster, reduce errors, and achieve better marketing outcomes — setting a new benchmark for precision and agility in the AI era.

“AI content proliferation is accelerating marketing complexity faster than ever. Without rigorous data standards, it’s like driving with foggy headlights: you lose visibility, control, and speed,” said Wes Waterston, Chief Growth Officer at Transparent Partners. “By partnering with Claravine, we ensure marketers don’t just define their taxonomy and segmentation strategy — they can operationalize and govern it across every campaign, channel, and workflow.

Transparent Partners specializes in enabling modern marketing innovation and transformation for a data-driven world, helping teams unlock the full potential of consumer data. Their expertise includes developing data-driven justifications for solutions like Claravine by assessing challenges and quantifying potential ROI, designing and structuring optimal taxonomies, and guiding technical setup and user adoption.

A unified solution for modern marketing challenges — at scale

This partnership brings together Transparent Partners’ deep consulting, strategy, and implementation capabilities with Claravine’s robust, enterprise-grade platform. Together, they enable organizations to:

• Scale globally with governance and control — Facilitate cross-team collaboration, localization, and evolving data standards across markets. Enable effective change management for global marketing teams while streamlining data governance overhauls and clearly demonstrating the business value of data standards and content IDs.

• Centralize and streamline taxonomy governance — Create a shared “single source of truth” for all tagging, campaign categories, and metadata definitions, ensuring all teams are aligned and working from consistent, accurate data.

• Ensure data quality, consistency, and compliance — Build a reliable foundation for reporting, analytics, and AI-driven optimizations, driving better campaign performance, more precise personalization, and clearer measurement of success.

• Simplify campaign operations and reporting — Automate tagging, maintain clean segmentation, and integrate seamlessly across martech systems, enabling enriched metadata for deeper insights and more efficient processes.

• Prepare teams and systems for AI — Establish control over metadata and campaign data to confidently leverage AI now or in the future, ensuring models are trained on accurate, high-quality data from a trusted source of truth.

“Transparent Partners’ strategic consulting and implementation excellence perfectly complements our platform vision — empowering organizations to achieve not just alignment but true operational scale,” said Claravine CEO Verl Allen. “Together we are redefining what precision, control, and clarity look like in marketing data management.”

Published research and analysis indicate that marketing taxonomy solutions, when used to support a unified marketing data management practice, produce a desirable ROI and quantifiable impact. Customers can expect an 80% reduction in time spent on manual data processes for several marketing technology users and a $3 ROI for every $1 invested in a marketing data governance program and tool.

Marketers grappling with data consistency, taxonomy challenges, and optimizing performance in an AI-driven landscape are invited to learn more about how Transparent Partners and Claravine can transform their marketing data strategies. Visit the Claravine + Transparent Partner page to explore our joint solutions and request a consultation.

About Transparent Partners

Transparent Partners enables modern marketing innovation and transformation for a data-driven world. With empathetic expertise, accelerated innovation in emerging technologies like AI, and adaptive change methodologies, Transparent Partners delivers capability-driven strategies and cutting-edge solutions that propel businesses into the future, ensuring measurable results that endure.

About Claravine

Claravine, The Data Standards Company, standardizes marketing metadata and automatically delivers consistent marketing data relationships at scale—while fitting into your existing processes and workflows. Brands and their agencies can launch campaigns faster, measure more accurately, and power AI-readiness by making data consistent, compliant, and actionable. www.claravine.com