How to Define, Implement, and Govern a Standard Taxonomy Across Your Marketing Ecosystem

In this webinar, Bram shares best practices Factor has identified to stitch the marketing information ecosystem together into a coherent whole. Learn from a real-world example of how Factor transformed a tangled web of marketing systems into a lean and sustainable marketing asset. We’ll also learn from Chris how to operationalize and govern an enterprise metadata model with Claravine and how to gain traction in your organization.


  1. Common roadblocks to the effective marketing ecosystem
  2. Steps to developing a lean and sustainable enterprise metadata model
  3. How these steps should translate to optimize data quality and governance


Factor is an Information Architecture, UX and Taxonomy Consultancy. Factor has a long and successful track record of guiding organizations with vast and complex information ecosystems through the capability development and organizational change they need to manage their real-time information infrastructure at enterprise scale. They help their customers by unifying content and information across business units, processes, and technologies.


Claravine is the leader in Digital Experience Data Management, with over 3,500 brands globally using their software to standardize, enrich, and connect marketing data across teams and channels. As a result, teams achieve the marketing precision needed to drive conversion across each customer touchpoint. Use Claravine’s cloud-based platform to standardize, create and validate campaign tracking.