Standardize Tracking.
Power Measurement.
Unlock Insights.
Claravine makes campaign tracking consistent, scalable, and error-free. Generate, manage, and maintain a data chain of custody across the customer experience for clean, complete insights marketers and analysts can trust.
Flawed tracking
Campaign codes are managed manually and in spreadsheets, if at all. This slows down your team, making it difficult for analytics to map codes to the right dimensions and measure confidently.
Connectors
Effortless Data Flow to Analytics and Storage
0%
Tracking code format compliance
1M+
Unique tracking codes generated
0%
Reduction in manual data cleanup tasks
0%
Increase in ROI
Consistent, comprehensive tracking at scale
Claravine validates parameters to generate consistent, accurate UTMs and IDs, helping marketers and analysts speak the same data language. Ops can move fast without errors, while data teams control the mapping of metadata in analytics and BI tools.
Tracking Codes
Protect details & maintain logic
Including campaign data on links can expose sensitive information. Shorten URLs and obfuscate details using IDs only your business understands—keeping your strategy private while preserving metadata for analytics and reporting.
Mobile Marketing
Generate deep links and QR codes
When metadata and links are wrong, customer experience and attribution suffer. Leverage pre-built workflows and connectors to ensure consistent, scalable tracking across web and mobile.
Measurement
Improve insights & capabilities
Fragmented data makes accurate, timely measurement difficult and weakens confidence. Connect detailed, structured data across platforms, analytics, data warehouses and data lakes so you can measure fast, with confidence.
See dynamic
tracking codes
in action
Are You Ready to Get to Work?
Meet with a Claravine team member to get started on your path to standardized data.