Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

Get Started

Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Claravine’s Fall 2020 Internship Class

This fall, Claravine welcomed its inaugural class of interns. I am proud to have these 3 amazing young women on our team. This is the first time we purposefully had multiple interns start at the same time. The experiences each of these women bring to our lean startup add valuable skills to the teams that they are working with.

The goal of the program with this class was to bring talented young women to the company. At Claravine it’s our mission to encourage women to explore the different types of roles that technology startups have to offer and to teach them how to work together as an interdisciplinary team. It’s our hope that they will want to grow with us and join full time when they graduate.

Serena Chin, a Junior from Rutgers University in New Jersey joins the sales team in a business development role. Her previous experience includes selling Xfinity subscriptions in Walmart where she learned “2 no’s and a go”.  Serena is working on positioning against our competitors and helping to increase our prospecting targets as the functionality in the Claravine data platform grows. As we move into new endemics and expanded use cases we can help more companies organize, connect, and govern their metadata. Serena will be learning how to reach out to these prospects and the specific industry and account-based messaging it entails.

Dhruvi Antala, a Senior from Rutgers University in New Jersey, joins the Product Management team.  Her experience includes work in data visualization platforms looking at areas of improvement for product methodology. Dhruvi is working on reviewing our product and support documentation to see how we can use data to identify any gaps. She is enthusiastic about helping us enhance and expand our materials as we continue to grow our platform and our business.

Danielle Thomas, a Junior at Towson University in Maryland, joins the Marketing team. She brings extensive experience in the Social Media space and has worked in promoting events for entrepreneurial women of color. She is currently working on the Claravine ad campaign including search ads and optimizing our blog posts to improve our SEO.  Much like our customers, Danielle is focused on our metadata and how it is integral to the success of our own content and campaigns. She is working in the Claravine platform and has data on hand to help us make informed decisions.

As we move through the semester you will get a chance to hear from each of these talented women about their experiences embedding in our team. They will share some of their key learnings and why the opportunity at Claravine excited them as they look ahead to their careers post-graduation. We have the highest hopes and great expectations for each of them.

Lisa Kaplan
Intern/Diversity Team Lead