Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

Get Started

Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Product Update: Branch Integration

product update: branch integration title graphic

Apply mobile data standards at scale with Claravine’s new Branch integration

With mobile advertising spend accounting for more than 60% of all US internet ad spending in 2020 (1) (2), a brand’s mobile consumer experience is more important than ever. Just as important as having a mobile strategy is having a data strategy rooted in standards to support it.

The complexity of delivering omni-channel experiences falls on marketers and becomes difficult to manage workflows across teams while ensuring data consistency.  While teams are driving toward the same outcomes, one team may be building links to collect data one way and the team in the next room over may have a different strategy altogether. Due to the fragmented mobile ecosystem and the lack of a standard, analytics teams are responsible for delayed or incomplete campaign insights as well as inconsistent consumer experiences.

This is why Claravine has partnered with Branch, an industry-leading mobile measurement and deep linking platform. Now, with this new integration, brands can apply data standards to links built for their mobile experiences, just as they already do for other channels managed in Claravine. 

To get started, customers:

  1. Connect one or more Branch apps to their Claravine account
  2. Extend an existing channel standard, or build your own mobile standard by defining fields, pick list options, and data validation rules
  3. Assemble your data standard in a template optimized for quick data entry and consistency
  4. Map fields in Claravine to a variety of Branch link attributes (e.g., analytics tags, key/value pairs)
  5. Add other outbound integrations to push your standard to all your analytics platforms (e.g., Adobe Analytics, data warehouse)
  6. Save and publish your template to a folder ensuring only those requiring access have it

That’s it! Your team is now ready to create mobile deep links with a consistent, comprehensive data standard applied.

Campaign and channel managers can rest well knowing newly created links will be enriched with all of the right data and values so consumer engagement data is clean on the way in — meaning quicker business insights and consistency in personalized consumer experiences. Marketers can feel confident as they easily create structured Branch links in bulk through a web-based spreadsheet view with the familiarity of Excel or Google Sheets — giving them time back in their day to spend on analyzing performance and planning the next campaign.

To learn more about our new Branch integration, get in touch here or contact your Customer Success manager.

  1. Marketing Fact Pact 2021, AdAge
  2. The Five Mobile Advertising Trends To Watch in 2020, Forrester