Are you trying to solve any of these challenges?

  • Manage structured data for campaigns, content, product catalogs or other marketing data
  • Enrich your digital platforms (e.g. analytics, CMS) for better personalization and insights
  • Improve tracking code/Adobe CID classifications globally
  • Build an improved and standardized process in your digital advertising/media operations
  • Unify disparate internal and external teams/agencies around creating clean and uniform data
  • Trying to get a taxonomy implementation buy-in, including standardizing naming conventions across content and campaigns
  • Going through a digital transformation and not sure where to begin

If any of these issues are important to you, Claravine can help. Schedule a demo today.

Learn how the best brands master campaign tracking

Marketing success begins with good data. This guide shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide will cover important topics including:

  • How to align campaign measurement with strategic marketing objectives
  • How to enforce a consistent classification taxonomy across teams and channels
  • How to optimize digital marketing based on reported performance metrics

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Learn how we can help you instantly standardize your tracking and improve your data quality in ways that drive better decisions.

Claravine Completes SOC2 Type 1 Certification

claravine completes soc2 compliance title graphic

At Claravine, we have the privilege of working with many of the most trusted global brands.  Like them, security of customer data is one of our highest priorities.  This has required that we put great security systems in place and partner with industry leading service providers.  However, in today’s world our customers expect more than just our word that we are doing this, so we conducted an independent third party assessment to verify it.   

As a result of this process, today I am pleased to announce that Claravine has attained SOC 2 Type 1 certification.  This certification affirms that Claravine’s information security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability, and confidentiality.  

About SOC2 Compliance

Service Organization Control (SOC) 2 is an IT auditing program developed by the AICPA (American Institute of Certified Public Accountants) to evaluate the systems, policies and controls an organization uses to process data and to verify the suitability of this design and ensure security protocols are in place to protect the data.  SOC 2 is the industry gold standard for data security and has become a requirement for vendors working with large enterprises.  SOC 2 provides a means by which companies are able to certify that their vendors meet their own corporate governance and risk management requirements.

Feel free to visit the AICPA website to learn more about SOC 2.

What does this mean for our customers?

Claravine has been architected from the beginning by a team with a long history of data security, resulting from our experiences of managing large scale customer data at Adobe, Oracle and Domo. Data integrity has and will always be at the core of what we do, which means that we not only ensure our customers are able to trust their data, but are able to trust us with managing their data. Now, with SOC 2 certification, customers have additional assurance that we have the controls to protect against unauthorized access, theft or improper disclosure of their data within our platform. 

Our relationship with our customers is built on trust, and this is one means of showing our commitment to continuing to earn this trust. We believe data standards are the foundation for achieving data integrity, and the data security standards we are employing are a measure of this for our customers.
If you’re interested in learning about our stance on data security or how The Data Standards CloudTM can help you take ownership of your data from the start for better decisions, stickier customer experiences, and increased ROI, contact us.

About the Author

Verl Allen headshot

Verl Allen brings 20+ years of experience helping brands transform digitally while at Ancestry, Omniture and Adobe.  During this time he helped accelerate the emergence and growth of SaaS applications within the enterprise while leading strategy and corp dev at Omniture and Adobe Experience Cloud. In 2018, he joined Claravine to address the emerging opportunity to support these same brands to address the growing challenge of data quality that was inhibiting their ability to derive the promised returns from their software and other digital investments.  Today he serves as CEO at Claravine which is working with hundreds of the leading global brands to address data integrity issues through the use of The Data Standards Cloud.