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Digital Marketing
April 29, 2022
Reduce the Carbon Footprint of Your Digital Marketing with Data Standards
No matter the company, your marketing department has probably discussed a campaign related to sustainability. But are you considering the carbon footprint of your marketing and campaign operations themselves? …
April 26, 2022
How a Proactive First Party Data Strategy Avoids Costly Growing Pains
It’s almost “lights out” for 3rd-party cookies, yet only 34% of brands have a strategy to accommodate the changes. We get it — while a first party data strategy shift is logical and ideal, it…
April 15, 2022
Marketers Flocking to Clean Rooms Need Data Integrity to Unlock Full Value
Marketing and advertising media — and the industry in general — is making a lot of noise around data clean rooms as the Holy Grail solution for post-cookie measurement. But without tackling the “messy…
March 29, 2022
Add Marketing Mix Modeling (AKA Media Mix Modeling, MMM) to Your Measurement Strategy
The effectiveness of marketing efforts was much easier to quantify when there were only a few media channels from which to choose. (Can you even remember that far back!?) These days it’s not so simple. …
March 21, 2022
Bad Marketing Data Won’t Just Sink Your Campaigns — it Can Scuttle the Business
According to Gartner, bad data costs the average organization nearly $14 million a year. Bad marketing data is undoubtedly a leading contributor to this problem and will remain so as companies collec…
March 18, 2022
The Marketing Effectiveness Director Might Be the Most Crucial Role of Post-Cookie Marketing
You’re here because you’re facing an uncomfortable truth: not only are your marketing campaigns not living up to expectations, you’re not even confident in the measurements you’re making. But you’…
February 24, 2022
What Are First Party Cookies? Are They Useful to Privacy-Conscious Marketers?
In a recent survey, 51% of senior-level US marketers revealed they continue to rely on third party cookies for the majority of their digital marketing strategy data — even though they know the end is ever…
February 23, 2022
Making Sense of Second Party Data with Examples and First/Third Party Data Comparisons
GDRP and privacy laws have upended the way brands collect and leverage data to target their audiences. As third party cookies circle the drain, brands are pursuing other ways to delve into the minds of thei…
February 16, 2022
Embracing QR Codes & Data Standards for Better CX & Measurement (Learning From Coinbase’s Super Bowl Ad)
For many years, QR codes have been waiting to take off (or not) as a viable cross-channel marketing toolkit. On Sunday, the Coinbase Super Bowl Ad finally triggered liftoff. The Coinbase Super Bowl commercial…
February 16, 2022
Look to These MarkOps KPIs to Drive Maximum Results, ROI, and Team Growth
Your company's revenue depends heavily on decisions informed by your marketing operation's key performance indicators, or KPIs. A data-driven marketing (and business) strategy is only successful when it’s…
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