Skip to content
Toggle Menu
Product
How the platform works
Platform Overview
Claravine AI
Define Standards
Apply Standards
Connect Standards
Integrations
Support & Security
Solutions by business need
All Use Cases
Campaign Tracking
Content & Creative
Media & Ad Ops
Mobile Marketing
Introducing Claravine AI - artificial intelligence to bring structure to your data
Learn More
Learn
Recent Posts
Naming Conventions Aren’t Enough. It’s Time for Content IDs
How to Enhance the Content Supply Chain with Better Data
Driving Drama-Free Data: A 2023 Review
8 Expert Tips on Implementing Data Standards
Resources
Blog
Case Studies
Webinars & Guides
Claravine Academy
Customer Programs
Knowledge Base
New Research
Learn how advertisers today manage their marketing data.
Access Report
Why
Why Claravine?
Why Claravine
All Case Studies
Partners
Use Cases
Saatchi & Saatchi Case Study
Carhartt Case Study
Pricing
Use Cases
Company
Company
Careers & Culture
Partner Program
Claravine Academy
Referral Program
Values
Latest News
AWS Advertising and Marketing Technology Competency
Claravine AI Revolutionizes Marketing Metadata Management
Inc. 5000 – Fourth Consecutive Year
Claravine Acquires AI-Powered Content Classification Company Netra
Claravine Joins the AWS Marketplace
Programmatic Power Player 2023
Contact Us
Claravine
770 E. Main Street #360
Lehi, Utah 84043
1-(385) 286-0800
info@claravine.com
Get in touch
Login
Get Started
Digital Marketing
February 24, 2022
What Are First Party Cookies? Are They Useful to Privacy-Conscious Marketers?
In a recent survey, 51% of senior-level US marketers revealed they continue to rely on third party cookies for the majority of their digital marketing strategy data — even though they know the end is ever…
February 23, 2022
Making Sense of Second Party Data with Examples and First/Third Party Data Comparisons
GDRP and privacy laws have upended the way brands collect and leverage data to target their audiences. As third party cookies circle the drain, brands are pursuing other ways to delve into the minds of thei…
February 16, 2022
Embracing QR Codes & Data Standards for Better CX & Measurement (Learning From Coinbase’s Super Bowl Ad)
For many years, QR codes have been waiting to take off (or not) as a viable cross-channel marketing toolkit. On Sunday, the Coinbase Super Bowl Ad finally triggered liftoff. The Coinbase Super Bowl commercial…
February 16, 2022
Look to These MarkOps KPIs to Drive Maximum Results, ROI, and Team Growth
Your company's revenue depends heavily on decisions informed by your marketing operation's key performance indicators, or KPIs. A data-driven marketing (and business) strategy is only successful when it’s…
February 14, 2022
“On the Brink”: Keeping the Lights on During a Measurement Blackout
“...advertisers are on the brink of losing their ability to measure advertising campaigns...” That’s how the IAB (Interactive Advertising Bureau) describes the outlook of marketing measurement barely …
February 10, 2022
Data Clean Rooms for Post-Cookie Marketing Measurement
You have to give it to the adtech industry — it doesn’t take long to find workarounds and next-best-things. One such solution is data clean rooms: secure and encrypted software platforms to share and…
February 8, 2022
Using Cohort Marketing & Measurement in Your Privacy-Friendly Strategy
Cohorts in marketing, measurement, and analytics aren’t new. But in the age of privacy-friendly marketing, they’re getting a lot more attention. Why? Because cohort analysis enables marketers to g…
January 26, 2022
Google Topics: What the FLoC?
Welp, that was quick: FLoC is out and Topics are in at Google as the replacement for third-party cookies. R.I.P Federated Learning of Cohorts, we didn’t even really know you. What is Google Topics?Produc…
January 25, 2022
Fix These 7 Data Integrity Issues and Embrace Best Practices
Data integrity issues can be aggravating, like when they cause a momentary loss of access to a data set. They can also be catastrophic, like when they lead to a PII data breach of your entire customer base.…
January 12, 2022
Data-Driven Marketing Can’t Succeed in 2022 Without Integrity
Your company has data. Lots of data. It’s been collecting it for years (decades?) from third parties and has also been hoarding stacks of first-party data (literal gold) from a plethora of CX touchpoints.…
Post navigation
Prev
Next
Get Started
Find out why hundreds of customers use Claravine
Contact Us
Back to Top