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Taxonomy & Metadata
August 24, 2021
Evolution of a Taxonomy Design Development
Best Practices from the Perspective of a Practitioner Where to begin? Your organization has done a thorough review and decided that a taxonomy (or a hierarchical knowledge model of mutually exclusive concep…
June 2, 2021
Fixing “Search Sucks” – Controlled Vocabularies, Taxonomy and Faceted Search
“Search Sucks” “Search sucks” is a common refrain by users of poorly designed websites. It may be tempting to think that the inconsistent or unexpected results are caused by how the…
December 7, 2020
Content Metadata Matters: How Claravine Helps You Keep Track
Every business has a purpose. Someone has a problem, your business has the solution. So, what issue does Claravine solve? The short answer: Claravine provides simple tools that assist your company in…
July 7, 2020
Align your Tracking Taxonomy in 3 Steps
The companies I work with spend millions of dollars on digital marketing programs and hundreds of thousands of dollars on analytics, business intelligence, and data visualization tools. But at some point, a sen…
June 11, 2020
Use Metadata for Personalization and Optimization
It's surprising to me how much marketing metadata is overlooked. Honestly, in many organizations, it is hardly discussed. Maybe the people responsible for it are hiding a mess and don't want to talk about i…
May 7, 2020
The Big List of Marketing Metadata Fields
Are you currently experiencing marketing metadata overload? Have you gained 25 fields of metadata in the past 6 weeks? Are your databases starting to feel snug? If you answered yes to any of these questi…
April 14, 2020
The case for comprehensive digital ad metadata
Streamlining your Ad Metadata Management The mad scramble is on to pause and update digital advertising. What exactly am I referring to? Here are just a few examples in recent times where brand…
April 7, 2020
How to Prepare Your Data for Adobe Experience Platform
Table of Contents: Adobe Experience Platform 101 Back to the Start: Metadata Preparing a common data model Content Data Campaign Data A Case for Claravine As a newly announced Adobe Premier partner, …
April 1, 2020
The Benefits Of a Central Data Model in Adobe Experience Platform
Adobe and Claravine recently announced Claravine's participation in the Adobe Exchange Program as a Premier partner. We will be working closely with the Adobe field team to enable automated data governance t…
March 18, 2020
The Importance of Complete Content Metadata
As I explore more of the full capabilities of enterprise CMS, eCommerce, and DAM solutions, it came to my attention that an underlying (no pun intended) level of detail is often incomplete or missing altogether…
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