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Taxonomy & Metadata
April 3, 2024
Naming Conventions Aren’t Enough. It’s Time for Content IDs
Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…
March 20, 2024
How to Enhance the Content Supply Chain with Better Data
For a few years now, Adobe has been advocating a systematic approach for efficiently planning, producing, and delivering content: the content supply chain. This framework was developed to help marketing teams t…
November 15, 2023
The Datasets Feature: A single view to browse, filter, sort, create, and edit
We are thrilled to announce an update to The Data Standards Cloud which will transform the way users interact with data. As part of our ongoing commitment to providing our customers with the best tools for data…
October 26, 2023
Split & Extract: Your Swiss Army Knife of Data Standards
Whether you’re dealing with campaign data, naming conventions, or marketing taxonomies, the split & extract feature in The Data Standards Cloud® is your new best friend. Take fields of data – impor…
September 29, 2023
How AI Can Help with Marketing Data Standards and Taxonomy
In today’s data-driven world, marketing teams are constantly looking for ways to improve their data quality and accuracy. One of the best ways to begin is by investing in excellent data standards and tax…
August 7, 2023
Data Standards and Your Bottom Line
Study after study has made it clear that data standards can have a huge impact on a company’s bottom line. Companies with strong data standards (and systems to manage these standards across different teams a…
August 24, 2021
Evolution of a Taxonomy Design Development
Best Practices from the Perspective of a Practitioner Where to begin? Your organization has done a thorough review and decided that a taxonomy (or a hierarchical knowledge model of mutually ex…
June 2, 2021
Fixing “Search Sucks” – Controlled Vocabularies, Taxonomy and Faceted Search
“Search Sucks” “Search sucks” is a common refrain by users of poorly designed websites. It may be tempting to think that the inconsistent or unexpected results are cause…
December 7, 2020
Content Metadata Matters: How Claravine Helps You Keep Track
Every business has a purpose. Someone has a problem, your business has the solution. So, what issue does Claravine solve? The short answer: Claravine provides simple tools that assist your company in…
July 7, 2020
Align your Tracking Taxonomy in 3 Steps
The companies I work with spend millions of dollars on digital marketing programs and hundreds of thousands of dollars on analytics, business intelligence, and data visualization tools. But at some point, a sen…
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