Taxonomy & Metadata

Forward-thinking retailers have discovered a valuable opportunity hiding in plain sight: their own digital properties and first-party customer data. By transforming websites, apps, and purchase histories in…

At Claravine, we’re always looking ahead—building the tools that help teams move faster, work smarter, and stay aligned across an increasingly complex marketing ecosystem. And we’re excited to anno…

Most enterprise marketers are intimately familiar with the challenges of tagging, tracking, serving, and measuring content across its lifecycle. An all-too-recognizable maze of siloed teams, manual handoffs, an…

Lost in the sea of data? As marketing data grows more complex, managing it effectively becomes a critical challenge for enterprises. In fact, the market for enterprise marketing metadata management is ex…

Trying to organize your marketing metadata is a complex endeavor. But there’s a key element working behind the scenes that can make or break an organization's ability to leverage marketing data effectively: d…

Now available: an outbound connector that sends standardized data directly to the Snowflake Data Cloud in one easy step. Data is standardized before being pushed into Snowflake ensuring that dimensional data is…

Generative AI is ushering in a new era of possibility for enterprise marketers — and increasing the urgency to solve long standing challenges.  GenAI promises a fast, efficient path forward to meet the ev…

In the ever-evolving landscape of digital marketing, maintaining consistency and clarity in data organization is key. Establishing a taxonomy for naming conventions lays the foundation for efficient campaign ma…

Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…

For a few years now, Adobe has been advocating a systematic approach for efficiently planning, producing, and delivering content: the content supply chain. This framework was developed to help marketing teams t…