Uncategorized

Is inconsistent data undermining your marketing campaigns?  Disorganized, siloed information can create confusion, making it difficult to make informed decisions and effectively connect with your audien…

Trying to organize your marketing metadata is a complex endeavor. But there’s a key element working behind the scenes that can make or break an organization's ability to leverage marketing data effectively: d…

Enterprise organizations are on the brink of an AI-fueled content overload. With the new capabilities of generative AI, brand and marketing teams can now create campaign assets in mere moments. The ability to i…

For a few years now, Adobe has been advocating a systematic approach for efficiently planning, producing, and delivering content: the content supply chain. This framework was developed to help marketing teams t…