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There was a time when location wasn’t the marketing tool it is today. Now you need to be digitally savvy...

Your brand team might think it knows what your ideal customer looks like, but it’s exactly that: an ideal. Your...

Data drives the majority of marketing messages to which consumers are exposed on a daily basis. Thanks to effective and...

Consumers care about who has their data, especially when a security breach or invasion of privacy becomes news. It’s important...

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Adobe Summit in London, May 2016 Hours ago I wrapped up my latest speaking engagement: a co-presentation with Adobe’s Jan...