Thursday, 10 May, 2018

The Lowdown on Location Data

There was a time when location wasn’t the marketing tool it is today. Now you need to be digitally savvy...
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Sunday, 29 April, 2018

Do You Really Know Your Customer?

Your brand team might think it knows what your ideal customer looks like, but it’s exactly that: an ideal. Your...
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Thursday, 19 April, 2018

Think Big With Data-Driven Marketing

Data drives the majority of marketing messages to which consumers are exposed on a daily basis. Thanks to effective and...
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Thursday, 19 April, 2018

GDPR Crash Course: What You Need to Know

Consumers care about who has their data, especially when a security breach or invasion of privacy becomes news. It’s important...
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Wednesday, 16 August, 2017

How Much of Your Marketing Spend Goes Untracked?

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Wednesday, 18 May, 2016

Data Protection Plan

Adobe Summit in London, May 2016 Hours ago I wrapped up my latest speaking engagement: a co-presentation with Adobe’s Jan...
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