Transform fragmented CPG data into marketing ROI
Unify disconnected consumer insights, prove campaign attribution across retail channels, and accelerate AI-driven personalization with enterprise metadata governance built for consumer packaged goods.
The CPG marketing data challenge
Consumer packaged goods brands face a critical disconnect: marketing happens digitally, but 70% of purchases still occur through third-party retailers. Without unified data standards, you can’t connect campaign touchpoints to actual sales—making ROI proof nearly impossible.
Fragmented consumer journey
Marketing metadata lives in silos—separate from retail POS data, disconnected across distributors and channels. Without a unified view from ad impression to purchase, attribution becomes guesswork.
Inconsistent data standards
Display campaign data uses different formats than social, digital differs from in-store—preventing personalization at scale and making brand loyalty campaigns impossible to execute effectively.
Marketing ROI mystery
Dirty data across platforms and regions makes proving campaign effectiveness a manual nightmare. If metadata doesn’t match sales data, attributing revenue to specific creative or channels is error-prone.
AI & analytics bottleneck
Slow, manual data reconciliation prevents feeding clean metadata into AI models. Your analytics can’t deliver the consumer understanding needed to compete—creating costly opportunity gaps.
Turn data inconsistency into competitive intelligence
Claravine provides the metadata governance foundation CPG brands need to unify marketing data across retail partners, prove multi-touch attribution, and power AI-driven consumer insights that drive revenue growth.
60%
Higher Revenue Growth
1x
Faster Campaign ROI
0%
Attribution Accuracy
Prove marketing ROI with multi-touch attribution
CPG marketers face 20-500 touchpoints per shopper journey. Without standardized campaign metadata, connecting digital impressions to retail sales is impossible—leaving millions in marketing spend unoptimized.
Stop guessing. Start proving ROI.
See how leading CPG brands connect campaign data to retail sales with unified metadata governance.
Power AI-driven personalization with clean data
71% of CPG leaders adopted AI in 2024—but AI models are only as good as the data they consume. Inconsistent metadata creates “garbage in, garbage out” scenarios that prevent effective personalization and consumer insights.
Analytics-ready metadata
Standardized, structured campaign data flows directly into your analytics stack—Snowflake, Databricks, Tableau—enabling real-time consumer behavior modeling.
First-party data enrichment
Consistent metadata tagging connects loyalty program data, purchase history, and campaign interactions—building comprehensive consumer profiles for personalization.
Accelerated insights
Clean metadata eliminates weeks of manual data prep, letting your teams feed AI models and extract actionable insights 3x faster—capturing market opportunities before competitors.
The AI multiplier effect
When campaign metadata is standardized from day one, your predictive models for demand forecasting, promotional optimization, and consumer segmentation deliver 12% higher accuracy—translating to millions in improved marketing efficiency.
- Retail media network integration: Native connections to Walmart Connect, Amazon Advertising, Instacart Ads, and Criteo ensure consistent campaign metadata flows to attribution platforms
- Distributor data alignment: Standardize product, promotion, and campaign codes across your distributor network—connecting wholesale data to end-consumer insights
- DTC & Retail unification: Bridge direct-to-consumer campaigns with retail partner data using consistent metadata standards for true omnichannel measurement
- MarTech stack harmony: Your CRM, marketing automation, social management, and analytics tools finally speak the same language—eliminating data silos that fragment consumer understanding
- Privacy-first architecture: Built-in compliance frameworks for state privacy laws and first-party data governance—protecting consumer trust while maximizing data utility
Integrate your entire marketing ecosystem
CPG brands manage dozens of data sources: social platforms, retail media networks, distributor portals, in-store systems, and analytics tools. Each speaks a different “language”—until now.
Colgate-Palmolive’s path to global data consistency
Colgate-Palmolive, a global powerhouse in oral care, personal care, home care, and pet nutrition, has a massive product portfolio and an equally vast marketing footprint. The company runs hundreds of campaigns annually, generating extensive media and CRM data. To unlock the full value of its marketing data, Colgate-Palmolive needed a common data language that worked across every region, agency, and platform.
Are you ready to prove your marketing ROI?
Join leading CPG brands transforming fragmented data into competitive advantage. See how unified metadata governance connects campaigns to sales. Schedule a 15-minute-long introduction call to start.