Unify retail marketing data across every channel
Break down data silos between agencies and teams. Standardize campaign taxonomy, from Meta to Snapchat to in-store activation. Transform fragmented customer data into actionable insights that drive growth.
The retail marketing data challenge
Enterprise retailers run campaigns across dozens of platforms with multiple agencies and internal teams. Without unified data standards, every channel becomes another silo—making comprehensive measurement and optimization nearly impossible.
Cross-channel data chaos
Different naming conventions across Meta, Google, Snapchat, TikTok, and other platforms make it impossible to aggregate performance and understand the full customer journey.
Agency & team silos
Each agency and internal team uses its own taxonomy and reporting structures, creating conflicting datasets that prevent unified analysis and slow decision-making.
Disconnected customer data
First-party loyalty data, e-commerce behavior, and media exposure live in separate systems—preventing personalization and accurate attribution across touchpoints.
Compliance & privacy risk
Managing customer consent, privacy preferences (CCPA, GDPR), and data-sharing agreements across channels, teams, and partners creates constant legal exposure.
Measurement gaps
Connecting digital marketing spend to in-store purchases and SKU-level sales requires data integration that most retailers struggle to achieve consistently.
Slow campaign execution
Manual data harmonization and inconsistent metadata slow campaign launches, wasting valuable marketing time and limiting agility in competitive markets.
One taxonomy. Every channel. Complete visibility.
Claravine is The Data Standards Company, providing the systematic infrastructure to unify marketing data across your entire organization. We ensure every campaign — from social media, to retail media, to in-store — flows into one consistent, compliant taxonomy.
2x
Faster Campaign Launch
85%
Data Accuracy
0%
AI-Ready Data
Establish cross-channel marketing data standards
Define and enforce a single data language across all marketing channels — paid social, search, display, retail media, email, and in-store. Give every team and agency the same framework for campaign metadata.
Are you ready to break down data silos?
See how leading retailers unify marketing data across all channels and teams with Claravine.
Connect first-party data to marketing activation
Your loyalty program, purchase history, and customer preferences are incredibly valuable—but only if they can inform marketing decisions. Structure this data to fuel personalization, segmentation, and AI-driven insights.
Unified customer view
- Connect campaign exposure data with loyalty program enrollment, purchase behavior, and customer lifetime value to understand what marketing actually drives revenue.
AI-ready data foundation
- Structured metadata from creation enables AI models for predictive analytics, dynamic pricing, product recommendations, and hyper-personalized marketing at scale.
Omnichannel attribution
- Track customers from digital touchpoints to in-store purchases with standardized measurement that proves which marketing investments drive real business outcomes.
The competitive edge
- Retailers who successfully connect first-party data to marketing activation see 2-3x higher ROI on media spend than those operating with siloed systems.
Integrate Your Entire Marketing Technology Stack
Your marketing ecosystem includes social platforms, ad servers, CDPs, analytics tools, POS systems, and data warehouses. Claravine acts as the central metadata hub that connects everything.
Platform-agnostic standards
- It works with your existing technology investments—from Meta and Google to Snowflake and Tableau—without requiring system replacements or costly migrations.
Real-time data flow
- Campaign metadata flows automatically from planning through execution to measurement, ensuring all teams and systems use the exact source of truth.
Retail media readiness
- Structure data to support retail media opportunities—building your network or partnering with brand advertisers — with consistent measurement and attribution.
The metadata hub
- Claravine is the connective tissue between disparate marketing technologies, eliminating duplicate data entry and creating a unified view of campaign performance across all channels and teams.
Free Guide
Unlock your retail media network’s full power
Automated compliance
- Validate campaigns against CCPA, GDPR, and internal policies before launch while tracking customer privacy preferences across all channels.
Brand safety controls
- Enforce brand guidelines and approved messaging across all agencies and teams with complete audit trails for regulatory reviews.
Data access governance
- Control who can access and activate first-party customer data — critical for retail media partnerships and agency collaboration.
Embed governance & compliance into every campaign
Build compliance directly into your workflow with automated validation, consent management, and audit-ready documentation that protects your brand and customer trust.
Guided campaign creation
- Pre-built templates and intelligent workflows automatically generate compliant metadata, reducing setup time from days to hours.
Self-service for agencies
- Empower agency partners to create campaigns independently within your standards, reducing approval cycles while maintaining control.
Instant performance visibility
- Analysts spend zero time harmonizing spreadsheets and can immediately focus on optimization and strategic recommendations.
Launch campaigns faster with complete confidence
Eliminate data quality bottlenecks and reduce time spent on manual harmonization. Leading retailers report 60% reduction in campaign setup time after implementing Claravine.
Under Armour
Customer Success Story
See how Claravine helped transform their approach to marketing data
and become a single source of truth.
Transform retail marketing data chaos into clarity
Stop letting fragmented data hold you back. Unify marketing performance across channels, teams, and agencies with one consistent data standard.