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January 13, 2021
How Data Controls Can Help Marketing Teams Focus on Higher-Return Activities and Boost ROI
In today's digital world, data is a business's lifeblood. Whether it's first-, second- or third-party data, this information helps them make more informed, data-backed decisions. For example, it helps product…
October 1, 2019
Stop Fixing Your Paid Media Analytics: How to Automate Tracking
Given the priority and importance organizations place on digital media, why is such a large proportion of digital media spend - 40-60% - tracked ineffectively?These tracking deficiencies have a measurable cost.…
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